Luminous Power Technologies has launched its new campaign #PowerAapkeHaathMein, featuring a series of films to highlight its revolutionary end-to-end solar solutions ecosystem. The campaign aims to showcase Luminous’ comprehensive solar ecosystem and educate consumers about the significance of solar energy solutions.
In India, a significant portion of the population faces challenges with power supply. They have grown accustomed to dealing with power outages, voltage fluctuations, and high electricity bills as part of their daily lives. Luminous aims to change this by offering an end-to-end solar solution that empowers people to take control of their power supply and enables them to generate and use electricity according to their own needs.
Luminous Power Technologies has recently established a Solar Panel Factory in Rudrapur, Uttarakhand, marking a significant step in its solar energy initiatives. With this new facility, Luminous has become a full-component manufacturer of solar solutions comprising solar panels, inverters, and batteries with connected solutions.
Another innovation, the Connect X App, helps its users manage and monitor their solar products with efficiency, demonstrating Luminous’ vision of marrying advanced technology with sustainable energy solutions.
The campaign features two films, each telling a unique story. In one, a humble teacher turns down a lucrative offer and proudly shows off his rooftop solar product range from Luminous. In the second, a young politician reassures his former boss about power cuts at his new workplace by showcasing the ConnectX app and the Luminous solar range installed on his rooftop.
Neelima Burra, chief strategy transformation and marketing officer, Luminous Power Technologies, and Amit Nandwani, national creative director, Cheil India, both shared their thoughts on the campaign, emphasizing the importance of solar power and the role of Luminous Solar in the journey to a brighter tomorrow.
The campaign will be leveraged on TV and OTT platforms. It will also be promoted on all Luminous’ social media platforms- Twitter, Facebook, Instagram, and YouTube.
The campaign was created by Cheil India, with contributions from a diverse team of creative and strategic professionals.
Also Read: Wakefit’s Innovative Ad Campaign: International Creators Speak Hindi
See whats happening in Marketing & Advertising right now
Read and get insights from specially curated unique stories from editorial
Business leaders sharing their
insights
Explore and discuss challenges & trends in India's leading B2B events
Recognise work that not only stood out but was also purposeful
Join leaders & experts for roundtables, conferences, panels and discussions
Subscribe to our Daily Newsletter
