Swiggy Instamart has launched a captivating new digital ad film as part of its “Yeh se leke woh tak” campaign, featuring the renowned Indian cricket team captain, Rohit Sharma. This ad arrives at a perfect moment, riding the wave of national pride following India’s triumphant victory in the T20 World Cup finals against South Africa. The timing is impeccable, as it leverages the collective joy and celebration sweeping across the nation, making the campaign even more relatable and engaging for the audience.
The ad shows Rohit Sharma in his blue cricket uniform, getting ready to leave for his next big match. Before he leaves, he asks his wife, Ritika Sajdeh, “Toh phir aaj kya lau? Player of the match ki trophy ya bowling daalke 5 wicket lu?” This means, “So, what should I bring today? The Player of the Match trophy or should I take five wickets?” Ritika replies with a long list of party items like soda, wafers, Bluetooth speakers, and party poppers. She wants to prepare for a big celebration.
As the ad continues, Rohit has a great idea. He quickly uses the Swiggy Instamart app to order all the party supplies. The app makes it very easy to get everything they need, and it will be delivered in just 10 minutes. The ad shows how Swiggy Instamart makes it simple and quick to get all the items for any celebration, big or small.
This ad is fun and relatable. It shows a famous cricket star in a regular situation, getting ready for a party. It also highlights how easy and fast it is to use Swiggy Instamart to get everything you need.
Swiggy Instamart is available in cities like Bangalore, Mumbai, Hyderabad, Chennai, Pune, and Gurgaon. You can order all kinds of items for just Rs 60 and get them delivered quickly. This makes Swiggy Instamart an essential service for people who want convenience and reliability.
Swiggy Instamart’s latest campaign with Rohit Sharma is a fun and relatable way to show how easy it is to get ready for any celebration. With just a few taps on the app, you can have everything you need delivered in no time. This ad highlights the convenience of using Swiggy Instamart for all your shopping needs and shows that even a cricket star like Rohit Sharma trusts Swiggy Instamart for his party supplies. This makes Swiggy Instamart a trusted and relatable choice for consumers.
Also Read: Twinkle Khanna Partners with Coca-Cola’s Honest Tea for #FindYourCalm Campaign
See whats happening in Marketing & Advertising right now
Read and get insights from specially curated unique stories from editorial
Business leaders sharing their
insights
Explore and discuss challenges & trends in India's leading B2B events
Recognise work that not only stood out but was also purposeful
Join leaders & experts for roundtables, conferences, panels and discussions
Subscribe to our Daily Newsletter