Palmolive, the personal care brand from Colgate-Palmolive India, has launched its first-ever mega campaign featuring its body wash range. The campaign showcases Palmolive’s hero Aroma range, which includes five variants, each crafted with unique fragrances —Absolute Relax, Morning Boost, Forever Happy, Sweet Delight, Alluring Love. Infused with extracts of rich, natural ingredients, Palmolive body washes aim to transform daily showers into an aromatic, sensorial experience.
The campaign presents a contrast between the chaos of urban life and dreamy shower moments. Amidst the hustle and bustle of city living, the protagonist finds a moment to slow down with the aromas of Palmolive body wash. Through this sensory journey, the brand encourages everyone to elevate their mornings with Palmolive.
Swati Rao Jeyakumar, director – Oral Beauty & Personal Care Marketing at Colgate-Palmolive, shared the vision behind the campaign. She emphasized Palmolive’s commitment to providing a natural, aromatic bathing experience. The campaign encourages consumers to take a moment to slow down and savour the feeling, every day. The aim is to position Palmolive as a premium, natural brand that offers an elevated bathing experience.
Juneston Mathana, executive creative director at WPP@CP, commented on the creative approach of the campaign. He highlighted the refreshing and exciting idea of a floating bathtub gently drifting above the city’s hustle and bustle. This image, brought to life by Sachin Kotre and his team from Lensflare Films, is intended to be forever inviting, much like a magic carpet ride.
Palmolive’s new campaign resonates with the reality of consumers’ lives. It goes beyond functional benefits to redefine the category, encouraging consumers to slow down, savour the moment, and enjoy a superior, sensorial shower experience with Palmolive.
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