Bollywood actor Manoj Bajpayee, as the beloved character ‘Ghanshyam’, is back in the second edition of Amazon Fresh’s ‘Nahi toh Mehenga Padega’ campaign. This campaign re-affirms Amazon Fresh’s commitment to provide customers with the best ‘quality’ and ‘value’ through savings.
The campaign, conceptualised by MediaMonks and directed by Harshvardhan Kulkarni, went live recently across various platforms, including TV, outdoor, digital video, and social media.
In the first ad film, Ghanshyaam, portrayed by Manoj Bajpayee, pulls off a comical act. In a hurry to receive groceries, he misses out on great deals and offers. As a reminder, he writes ‘Amazon Fresh se grocery laao nahi toh mehenga padega’ on post-it papers, reiterating the ‘savings’ with Amazon Fresh.
In the second ad film, Ghanshyaam commits the same mistake. He forgets to order groceries from Amazon Fresh and ends up receiving foul-smelling and decaying fruits. In distress, he turns back to the white board and remembers that for good ‘quality’ fruits and vegetables, one must order from Amazon Fresh.
Harsh Goyal, director-grocery, Amazon India, said, “In our latest campaign, ‘Amazon Fresh se grocery laao nahi toh mehenga padega’, we are driving home a crucial message. At Amazon Fresh, we prioritise exceptional ‘value propositions’ to help our consumers save via bank offers, cashback incentives and ‘quality’ of fruits and vegetables made available by the Sellers, after a 4-step quality check. The extensive selection with the convenience of scheduled delivery within 2-4hrs*, ‘no delivery or convenience fee’, ensures Amazon Fresh as a distinguished online grocery shopping experience for customers.”
Manoj Bajpayee said, “My involvement with Amazon Fresh over the past year has been exhilarating, solidifying the compelling character of ‘Ghanshyam’. I often try to create recipes at home and realize that getting ‘quality’ products at good ‘value’ with the convenience of getting delivery at your preferred slot, is a win-win situation for a customer and that makes Amazon Fresh as the go-to online destination for grocery shopping.
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