As the summer heat intensifies, Parle Agro, a leading beverage giant in India, is making a splash with its Out-of-Home (OOH) campaigns for its popular brands – Frooti, Appy Fizz, and Smoodh.
As the summer heat intensifies, Parle Agro, a leading beverage giant in India, is making a splash with its Out-of-Home (OOH) campaigns for its popular brands – Frooti, Appy Fizz, and Smoodh.
MakeMyTrip, India’s leading online travel company, has taken a unique approach to showcasing its benefits. It has launched two brand films featuring popular actors and brand ambassadors, Alia Bhatt and Ranveer Singh.
In the world of business, advertising plays a crucial role in reaching out to consumers. Hindustan Unilever (HUL), one of India’s leading FMCG companies, understands this well.
In the world of Fast-Moving Consumer Goods (FMCG), advertising is the lifeblood that fuels sales. But what happens when these ads cross the line into misleading territory?
In the heart of Trident Group’s textile empire, a symphony of grit and compassion unfolds. Meet the unsung heroes—the karamyogis—whose remarkable achievements defy odds.
Apple, the tech titan, has recently launched a captivating ad film in India, showcasing the resilience of its latest iPhones. The ad, aptly named ‘Wreckshaw’, is a testament to the ‘aerospace-grade’ aluminium construction of the iPhones, demonstrating their ability to withstand the rigours of a fast-paced rickshaw ride. The ad begins with a scene that… Continue reading Apple’s Ingenious Marketing Strategy: A Rickshaw Ride in India
In the world of frozen delights, Kwality Wall’s Cornetto stands tall as a beacon of indulgence. Recently, the brand unveiled a captivating advertisement, featuring none other than Bollywood sensations Alia Bhatt and Siddhanth Chaturvedi. The duo, known for their dynamic chemistry in Gully Boy, embarked on a thrilling escapade titled “Cornetto: Unwrap the OG.” In… Continue reading Kwality Wall’s Cornetto Chronicles: Alia Bhatt & Siddhanth Chaturvedi’s Epic Journey
Breaking away from the mundane ‘Dentist recommended’ ads, Colgate MaxFresh introduces a wave of humor with its latest campaign, ‘Neend Bhagao Taazgi Jagao.’ The ads feature the iconic CID team navigating morning mishaps, all thanks to Colgate MaxFresh’s cooling crystals. Crafted by Juneston Mathana, the campaign’s executive creative director, the CID collaboration was born from… Continue reading Fresh Twist: The Colgate MaxFresh CID Collaboration
Wakefit, a pioneering sleep solutions brand, has launched a captivating advertising campaign featuring popular internet personality Shivankit Singh Parihar.
Brands in India seem to be maintaining a conspicuous silence when it comes to advertising during significant Muslim festivals such as Eid. Despite India boasting the second-largest Muslim population globally, the absence of dedicated campaigns during Eid and Ramadan is striking. Typically, brands in India are known for their active involvement in festive seasons, rolling… Continue reading Eid is here, where are the brands?
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