Rohit Sharma: The Face of Oakley’s ‘Be Who You Are’ Campaign

Oakley, the leader in sports performance eyewear, has launched the latest chapter of its campaign, ‘Be Who You Are’.

Shark Tank India Takes Legal Action Against Startups for Unauthorized Content Use

Shark Tank India, Sony India’s show dedicated to startups, has issued legal notices to numerous startups for the unauthorised use of segments from their pitches on the show for online advertisements.

Supreme Court on Misleading Ads: Equal Liability for Celebrities and Influencers

The Supreme Court of India has issued a warning to celebrities, social media influencers, and advertisers.

The Thinnest iPad Pro: Apple’s Innovative Approach and Public Reaction

On May 7, 2024, Apple unveiled its latest iPad Pro at the “Let Loose” event.

Prime Video’s ‘Lauki’ Strategy: A Fresh Approach to Marketing Panchayat Season 3

Prime Video recently launched a unique marketing campaign to announce the release date of its upcoming original series, Panchayat Season 3.

The Force Awakens: Darth Vader’s Journey as Dabur Herb’l Charcoal’s Chief Innovative Officer

Toothpaste brand Dabur Herb’l Charcoal has formed an alliance with Disney’s Star Wars franchise, appointing the formidable Darth Vader as its chief innovative officer.

Virat Kohli’s Brush with Change: Asian Paints’ Rural Makeover

The Colorful Transformation In the heartlands of India, where the sun kisses the earth and the winds whisper stories, a quiet revolution is underway. Asian Paints, the household name synonymous with vibrant colors, has embarked on a mission—a mission to transform rural homes, one brushstroke at a time. And leading this charge is none other… Continue reading Virat Kohli’s Brush with Change: Asian Paints’ Rural Makeover

Apple’s Ingenious Marketing Strategy: A Rickshaw Ride in India

Apple, the tech titan, has recently launched a captivating ad film in India, showcasing the resilience of its latest iPhones. The ad, aptly named ‘Wreckshaw’, is a testament to the ‘aerospace-grade’ aluminium construction of the iPhones, demonstrating their ability to withstand the rigours of a fast-paced rickshaw ride. The ad begins with a scene that… Continue reading Apple’s Ingenious Marketing Strategy: A Rickshaw Ride in India

IPL 2024: Pokémon and Mumbai Indians Forge a Game-Changing Alliance

In the vibrant world of sports, the convergence of entertainment icons with sports teams is a strategic evolution that’s transforming fan engagement and marketing. The groundbreaking partnership between Pokémon and Mumbai Indians for IPL 2024 exemplifies this shift, merging the realms of sports and entertainment into an enthralling experience for fans everywhere. The Synergy of… Continue reading IPL 2024: Pokémon and Mumbai Indians Forge a Game-Changing Alliance

Kwality Wall’s Cornetto Chronicles: Alia Bhatt & Siddhanth Chaturvedi’s Epic Journey

In the world of frozen delights, Kwality Wall’s Cornetto stands tall as a beacon of indulgence. Recently, the brand unveiled a captivating advertisement, featuring none other than Bollywood sensations Alia Bhatt and Siddhanth Chaturvedi. The duo, known for their dynamic chemistry in Gully Boy, embarked on a thrilling escapade titled “Cornetto: Unwrap the OG.” In… Continue reading Kwality Wall’s Cornetto Chronicles: Alia Bhatt & Siddhanth Chaturvedi’s Epic Journey

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