The Colorful Transformation In the heartlands of India, where the sun kisses the earth and the winds whisper stories, a quiet revolution is underway. Asian Paints, the household name synonymous with vibrant colors, has embarked on a mission—a mission to transform rural homes, one brushstroke at a time. And leading this charge is none other… Continue reading Virat Kohli’s Brush with Change: Asian Paints’ Rural Makeover
Apple, the tech titan, has recently launched a captivating ad film in India, showcasing the resilience of its latest iPhones. The ad, aptly named ‘Wreckshaw’, is a testament to the ‘aerospace-grade’ aluminium construction of the iPhones, demonstrating their ability to withstand the rigours of a fast-paced rickshaw ride. The ad begins with a scene that… Continue reading Apple’s Ingenious Marketing Strategy: A Rickshaw Ride in India
In the vibrant world of sports, the convergence of entertainment icons with sports teams is a strategic evolution that’s transforming fan engagement and marketing. The groundbreaking partnership between Pokémon and Mumbai Indians for IPL 2024 exemplifies this shift, merging the realms of sports and entertainment into an enthralling experience for fans everywhere. The Synergy of… Continue reading IPL 2024: Pokémon and Mumbai Indians Forge a Game-Changing Alliance
In the world of frozen delights, Kwality Wall’s Cornetto stands tall as a beacon of indulgence. Recently, the brand unveiled a captivating advertisement, featuring none other than Bollywood sensations Alia Bhatt and Siddhanth Chaturvedi. The duo, known for their dynamic chemistry in Gully Boy, embarked on a thrilling escapade titled “Cornetto: Unwrap the OG.” In… Continue reading Kwality Wall’s Cornetto Chronicles: Alia Bhatt & Siddhanth Chaturvedi’s Epic Journey
Dabur India is stepping into the mosquito liquid vaporizer category with the launch of ‘Odomos Universal Mosquito Liquid Vaporizer’. This new product will be compatible with electronic mosquito repellent devices and refill packs that fit all standard machines. Additionally, the company has partnered with actor Kajol to be the face of this brand. Expect a… Continue reading Dabur introduces Odomos Universal in collaboration with Kajol.
See whats happening in Marketing & Advertising right now
Read and get insights from specially curated unique stories from editorial
Business leaders sharing their
insights
Explore and discuss challenges & trends in India's leading B2B events
Recognise work that not only stood out but was also purposeful
Join leaders & experts for roundtables, conferences, panels and discussions
Subscribe to our Daily Newsletter
