New FSSAI Rules: Clearer Labels for Salt, Sugar, and Fat on Packaged Foods

In an official statement, FSSAI announced the approval of “a proposal to display nutritional information regarding total sugar, salt, and saturated fat in bold letters and relatively increased font size on labels of packaged food items.”

HP India Launches ‘Consider It Done’ Campaign for 24/7 Customer Support

The ‘Consider It Done’ campaign is promoted through various channels, including TV, OOH (Out-of-Home), digital platforms, and on-ground activations. This multi-channel approach ensures that the campaign reaches a wide audience and effectively communicates HP’s commitment to customer support.

New IRDAI Rules: Unit-linked policies Can’t Be Marketed as Investments products

1. Unit-Linked Plans (ULIPs) – Not Just Investments On June 19, 2024, the IRDAI made an important announcement. They told life insurance companies that they can’t advertise unit-linked plans (ULIPs) as investment products. But what exactly are ULIPs? Well, they’re not just investments; they’re a mix of insurance and investment. Let’s break it down: What’s… Continue reading New IRDAI Rules: Unit-linked policies Can’t Be Marketed as Investments products

DAAWAT from LT Foods Celebrates Biryani Day with a Special AI Campaign

Mark your calendars for the first Sunday of July because that’s when the Biryani party kicks off. This isn’t just a one-dish wonder; it’s a global phenomenon that deserves its own special day.

Bobby Deol’s Unexpected Turn as ‘Baby Deol’ in ‘The Boys’ Promo Captivates Fans

In an industry where reinvention is the key to longevity, Bobby Deol’s recent transformation for a promotional video of Prime Video’s ‘The Boys’ is a testament to his adaptability and willingness to push boundaries. The actor, revered for his intense and dramatic roles, has embraced a new persona that has left fans and viewers pleasantly surprised.

Maggi’s New Campaign: Encouraging Families to Create ‘Moments of Togetherness’

The central idea of the campaign is ‘Rishte Maange, Bas Do Minute’. This means ‘relationships ask for just two minutes’. It’s a simple but powerful message.

How CARS24 is Changing the Game with Fourdoor: Insights from the बे-CAR Campaign

The बे-CAR campaign includes a short ad film that uses humor to show how absurd things can get at traditional service centres.

June 18 Deadline for Ad Self-Declaration, Announces MIB:ET report

This new rule from the MIB is a big deal. It means that all the ads we see will have to follow certain rules. This is a good thing because it means that the ads will be more honest and trustworthy.

YiPPee Toss: A Playful Banter with Jasprit Bumrah and Surya Kumar Yadav

Amidst the buzz, Sunfeast YiPPee!, an instant Noodle and Pasta brand from ITC, revealed its latest campaign – YiPPee Toss, putting all speculations to rest.

Sunfeast’s ‘Har Tiffin Ki Sweet Ending’ Campaign: Shah Rukh Khan Reveals His Tiffin Secret

With this unique insight, the brand has unveiled its latest campaign ‘Har Tiffin Ki Sweet Ending’ starring Shah Rukh Khan. In this campaign, Sunfeast Dark Fantasy presents a convenient and indulgent solution that fits perfectly into any tiffin.

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