The Power of Storytelling in Marketing
MakeMyTrip, India’s leading online travel company, has taken a unique approach to showcasing its benefits. It has launched two brand films featuring popular actors and brand ambassadors, Alia Bhatt and Ranveer Singh. These films highlight the ease and convenience of booking flights and hotels for international travel on MakeMyTrip, catering to both first-time international travelers and seasoned globetrotters.
Addressing the Challenges of International Travel
Choosing flights and hotels for international travel can be overwhelming, often leading to decision fatigue or uncertainty. MakeMyTrip aims to simplify this process, making it seamless and cost-effective. The platform offers a range of benefits, including a network of 15L+ hotels worldwide, a special option that offers 100% refund on flight cancellation for a nominal premium, and round-the-clock support.
Unlikely Scenarios, Memorable Messages
The two new brand films use unlikely scenarios to deliver their message. The first film features Alia and Ranveer as a newlywed couple on their wedding night, discussing their apprehensions about their “first-time” – which turns out to be their first time traveling internationally. They turn to MakeMyTrip for their flight and hotel bookings, sharing the planning and research responsibilities equally.
The second film presents a suspenseful scene where Ranveer, playing an international spy, discovers the location of a most-wanted person. When Alia, his commanding officer, reveals that the mission is in London, Ranveer humorously suggests letting the criminal go to avoid an international trip. Alia introduces him to the MakeMyTrip international booking experience, highlighting its ease and stress-free nature.
A Game-Changer for International Bookings
Raj Rishi Singh, CMO & chief business officer – corporate, MakeMyTrip, believes that these films will be a game-changer. He says, “We at MakeMyTrip believe in making the world more accessible, one trip at a time. We have introduced a suite of tools, features, and benefits, some of them industry-firsts, designed for every international traveler. Our aim is to ensure that everyone can partake in these benefits, making their travel booking and post-sales experience seamless and enjoyable. Our new films highlight the value addition we bring to the table, demonstrating how MakeMyTrip can be a game-changer when it comes to international bookings.”
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