As the summer heat intensifies, Parle Agro, a leading beverage giant in India, is making a splash with its Out-of-Home (OOH) campaigns for its popular brands – Frooti, Appy Fizz, and Smoodh.
MakeMyTrip, India’s leading online travel company, has taken a unique approach to showcasing its benefits. It has launched two brand films featuring popular actors and brand ambassadors, Alia Bhatt and Ranveer Singh.
The Hype Studio, a digital marketing and PR agency, is excited to announce that it has won the Uttar Pradesh Kabaddi League’s PR contract. This partnership is a significant step towards elevating Kabaddi to the status of a top sport in India, following in the footsteps of other prominent sports leagues. Since its founding in… Continue reading The Hype Studio wins the Uttar Pradesh Kabaddi League’s PR contract
In the rapidly evolving landscape of the automotive industry, Chinese electric vehicle (EV) manufacturer BYD is making waves. The company is gearing up to showcase its premium brand’s first sedan at the Beijing auto show, marking a significant milestone in its journey. This move represents a direct challenge to established luxury car manufacturers like Germany’s… Continue reading China’s BYD: Setting New Standards for Luxury in the Electric Vehicle Market
In the world of business, advertising plays a crucial role in reaching out to consumers. Hindustan Unilever (HUL), one of India’s leading FMCG companies, understands this well.
The Challenge of Online Advertising In the digital age, restaurants are investing between 3% to 6% of their revenue on advertising. This includes online platforms like Meta (Instagram, Facebook, WhatsApp), Google, and traditional media such as TV, print, and radio. While these platforms offer a wide reach, tracking the impact of these ads on business… Continue reading Swiggy Launches Smart Links: A New Era for Online Presence and Order Boost for Restaurants
In the world of Fast-Moving Consumer Goods (FMCG), advertising is the lifeblood that fuels sales. But what happens when these ads cross the line into misleading territory?
In the heart of Trident Group’s textile empire, a symphony of grit and compassion unfolds. Meet the unsung heroes—the karamyogis—whose remarkable achievements defy odds.
The Colorful Transformation In the heartlands of India, where the sun kisses the earth and the winds whisper stories, a quiet revolution is underway. Asian Paints, the household name synonymous with vibrant colors, has embarked on a mission—a mission to transform rural homes, one brushstroke at a time. And leading this charge is none other… Continue reading Virat Kohli’s Brush with Change: Asian Paints’ Rural Makeover
JioCinema has made references to a new subscription plan on its portal, where it has been providing free IPL streaming with advertisements. A lot of people are speculating that the next subscription plan will allow consumers to stream matches and other material without having to view platform advertisements. According to sources, viewers’ curiosity was piqued… Continue reading JioCinema teases intentions for “ad-free” subscriptions
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