Brands in India seem to be maintaining a conspicuous silence when it comes to advertising during significant Muslim festivals such as Eid. Despite India boasting the second-largest Muslim population globally, the absence of dedicated campaigns during Eid and Ramadan is striking. Typically, brands in India are known for their active involvement in festive seasons, rolling… Continue reading Eid is here, where are the brands?
The Rajasthan Royals are this year’s Official Smartphone Partner for the intense IPL T20 season.
This IPL season, the brand ties up with Sideways to promote the ‘Tile Ho Toh Simpolo’ campaign, which highlights their proprietary iM+ technology. Simpolo uses its continued relationship with Gujarat Titans, a team that includes cricket players like Rahul Tewatia, Shubhman Gill, and Kane Williamson, to promote its message.
Filter Coffee Co. has bagged the PR and influencer marketing mandate for Skinvest, a skincare line, following a competitive multi-agency pitch. Skinvest aims to combine Indian traditions with modern innovations to provide tailored solutions for Indian skin types. As part of the mandate, Filter Coffee Co. will drive purpose-driven narratives to establish Skinvest as… Continue reading Filter Coffee Co. secures PR & influencer marketing mandate for Skinvest
LS Digital, an independent digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, an integrated communications agency, following a multi-agency pitch. Kaizzen’s mandate encompasses managing LS Digital’s communication strategy, media relations, and corporate reputation. Through initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital’s… Continue reading LS Digital awards PR and Communications mandate to Kaizzen
Zeno Health, a omni-channel platform for generic medicines, has appointed K2 Communications as its integrated communication partner. The legacy firm has been instrumental in announcing the brand’s successful securement of $25 million in Series C funding last month. Commenting on the partnership, Kush Jain, head of growth at Zeno Health, stated, “Zeno Health has… Continue reading K2 Communications secures the PR and social media mandate of Zeno Health
Crosshairs Communication bagged the French luxury skincare brand, L’Occitane en Provence in India. With presence across the globe, L’Occitane has built a loyal following of skincare enthusiasts and aficionados with diverse skincare, body care, and fragrance products crafted with love. Award-winning public relations and social media agency Crosshairs Communication has bagged the PR mandate for… Continue reading Crosshairs Communication secures the PR mandate for L’Occitan
On April 2, 2024, online retail platform magicpin came out in support of cricketer and Mumbai Indians’ (MI) captain Hardik Pandya amid the #donthatehardik movement on X (formerly Twitter). It urged the netizens to support the cricketer and his mental health. The post further stated that if the tweet gets 100 quote tweets (QT),… Continue reading magicpin backs Hardik Pandya amid #donthatehardik movement on X
Yes, you read it right. Starting today (April 5, 2024) at 10 am, the Sony PlayStation 5 (PS5) Slim and Sony PlayStation 5 Digital Edition Slim will be delivered to customers in under 10 minutes through the Zomato-acquired quick-commerce platform Blinkit (formerly Grofers). The PS5 Slim with a disc drive is priced at Rs… Continue reading Sony PS5 Slim will now be delivered in under 10 minutes through Blinkit
On March 19, 2024, FMCG company PepsiCo introduced a brand-new product – bubly burst. According to the company, the new bubly burst is a flavour-forward, lightly sweetened sparkling water beverage with bold fruit flavours, bright colors, zero added sugar, and minimal calories. The new bubly burst is available in six flavours: Triple Berry, Peach… Continue reading PepsiCo introduces bubly burst sparkling water available in various fruit flavours
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