With over 135 exclusive showrooms across the nation, Simpolo is a tile and bathware brand that was founded in Morbi in 1977. This IPL season, the brand ties up with Sideways to promote the ‘Tile Ho Toh Simpolo’ campaign, which highlights their proprietary iM+ technology. Simpolo uses its continued relationship with Gujarat Titans, a team that includes cricket players like Rahul Tewatia, Shubhman Gill, and Kane Williamson, to promote its message.
The narrative, which was conceptualized by Sideways, opens with Kane Williamson being perplexed to find food being placed on a tile. Rahul Tewatia adds that the tile is also scratch-resistant as Shubhman Gill continues, pointing out that it is antimicrobial. Williamson is still perplexed by the usage of a tile as a plate despite these explanations, until Gill quips cheekily that it’s all part of a commercial for Simpolo tiles. The advertisement ends with chic tile images that showcase Simpolo tiles created using iM+ technology.
“We are thrilled to join forces again with Gujarat Titans, a symbol of excellence in their field,” said Bharat Aghara, CMO of Simpolo Tiles and Bathware. “This partnership signifies the combination of domain expertise and visionary leadership, propelling us towards new horizons of success while reaffirming our steadfast commitment to delivering unparalleled quality.”Our exclusive iM+ Technology improves the aesthetics of the room, guarantees a bacterium-free and healthy atmosphere, and gives clients the opportunity to live peacefully without worrying about stains destroying the room’s beauty. This personifies Simpolo’s dedication to improving and streamlining life in general.
“The Simpolo and GT association is a match of two class acts,” stated Sideways founder Abhijit Avasthi. The task was to use the GT players to quickly and effectively bring to life the captivating functional qualities of premium Simpolo tiles. I’m hoping we were able to accomplish that.
Sonali Sehgal and Abhijit Avasthi lead the team.
Creative Head: Nilay Moonje, Sameer Sojwal
Prashant Sinha, Vaibhav Patil, Anish Das, Aakruti Bhatt, and Deepika Narvekar were the creative team members.
Strategy: Siddharth Mohanty, Madhav Joshi; Account Management: Vanita D’Mello, Suraj Das, Farzaad Dastoor
Superfly Films Pvt. Ltd. is the production house.
Kopal Naithani is the director.
Tarun Bali, Producer; Rajesh Nare, DOP
Urvi Ashar, Production Designer; Jayant Tiwari, Editor
Amain Pant, music director
Producer of Posts: Mithun Bangera
