PepsiCo introduces bubly burst sparkling water available in various fruit flavours

admin

admin

On March 19, 2024, FMCG company PepsiCo introduced a brand-new product – bubly burst. According to the company, the new bubly burst is a flavour-forward, lightly sweetened sparkling water beverage with bold fruit flavours, bright colors, zero added sugar, and minimal calories.

 

The new bubly burst is available in six flavours: Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade, and Tropical Punch. All flavours contain just 10 calories or less, with no added sugar, and are packaged in 100% recycled PET, single-serve 16.9-ounce bottles.

“Since we created and launched the bubly brand six years ago, bubly has taken the sparkling water category by storm – skyrocketing to the #1 brand in awareness, and the #1 most preferred sparkling water brand in the marketplace1.  As the category has become more mainstream, new consumers are coming into the space looking for solutions that have a stronger and slightly sweeter taste than a typical sparkling water, while maintaining many of the same credentials that the sparkling water category is known for today.  That is what bubly burst is bringing to the table – sparkling water with a delicious burst of fruit flavor, all brought about in a way that only the bubly brand can,” said Todd Kaplan, chief marketing officer – Pepsi and Sparkling Water in a statement.

 

“We are confident in the strength of the bubly brand to stretch into this new space, providing consumers with the same fun and playful energy they love and have come to expect from bubly. The launch of bubly burst is a big bet for our organisation that will truly accelerate bubly’s growth to entirely new heights while expanding its consumer base as the brand continues to assert its leadership role within the sparkling water category,” he adds.

 

bubly burst will be available nationwide in grocery, gas, and convenience stores, as well as online. The company will kick off a 360-degree integrated campaign to drive awareness with a TVC advertisement and social, digital, and eCommerce support.

Recent Post

Mamaearth’s Heartfelt Campaign: Celebrating Maternal Wisdom

Yuvraj Singh Becomes Brand Ambassador for IPL Biologicals

Ravindra Jadeja Becomes Brand Ambassador for Caltex Lubricants

Disney+ Hotstar’s ‘Free for All’ Campaign: Har Match Har Ball Extension

India vs Pakistan: Star Sports Brings Back ‘Mauka-Mauka’ Characters Ahead of T20 World Cup

Policybazaar’s New Ad Campaign: Aiming for a Hassle-Free Car Insurance Experience

Kartik Aaryan Stars in Sony Sports Network’s UEFA EURO 2024 Campaign

To address childhood myopia, Lenskart launches India’s first kids-only shop

Piyush Pandey appears in a new Barbershop Podcast episode from Bombay Shaving Company

The Good Glamm Group partners with Blinkit to deliver Karan Johar’s MyGlamm POUT to customers

Rohit Sharma: The Face of Oakley’s ‘Be Who You Are’ Campaign

Shark Tank India Takes Legal Action Against Startups for Unauthorized Content Use

Supreme Court on Misleading Ads: Equal Liability for Celebrities and Influencers

The Thinnest iPad Pro: Apple’s Innovative Approach and Public Reaction

Prime Video’s ‘Lauki’ Strategy: A Fresh Approach to Marketing Panchayat Season 3

The Force Awakens: Darth Vader’s Journey as Dabur Herb’l Charcoal’s Chief Innovative Officer

Rupali Ganguly: A Versatile Persona and Her Brand Endorsements

Sara Tendulkar and FNP Collaborate for a Special Mother’s Day Surprise

APL Apollo Launches ‘Roof Tuff’ TVC Featuring Akshay Kumar as ‘THE TUFF HERO’

Adidas Unveils India’s T20 World Cup Jersey: “One Jersey. One Nation”

Tesla Initiates Legal Action Against Tesla Power for Trademark Infringement

Lay’s Celebrates Cricket Fever with Limited-Edition MS Dhoni Collector’s Packs

A new campaign starring MS Dhoni is launched by Emcure Pharmaceuticals

GreatWhite Electricals Launches New Campaign with Tiger Shroff & Malavika Mohanan

Amul: The Lead Arm Sponsor for USA Cricket at ICC Men’s T20 World Cup 2024

Sociowash Secures Creative Digital Mandate for inDrive

PokerBaazi’s New Campaign: ‘Tu Poker Khelta Hai Kya?’ with Shahid Kapoor

WhatsApp and Mercedes-AMG Petronas F1 Team: A New Emoji for a New Partnership

“Switzerland”: A New Comprehensive Tourism Brand

Amazon’s Q1 Financial Results: A 24% Jump in Advertising Revenue

P&G Hygiene and Health Care Reports Q3 Results: A 26% Increase in Ad and Sales Promotion Expenses

Tips Industries: A Strong Financial Performance in FY24

Bumble: Revolutionizing Women’s Dating Experience with a New Brand Identity

Gauri Khan and Bisleri: A Sparkling Collaboration for Vedica

Patanjali Ads Case: Supreme Court Expresses Dissatisfaction with Uttarakhand State Licencing Authority

Decade of Dominance: HRKatha Marks Tenth Anniversary with New Identity!

Brand Visage Communications: The New Digital Marketing Partner for Fab Essentials

Savour the Moment: Palmolive’s Innovative Approach to Bathing Experience

IPL 2024 will be celebrated with Dumdaar flavors by Biryani By Kilo in collaboration with Indian cricket player Shivam Dube

Medulance: Delhi Capitals’ Trusted Emergency Services Partner for IPL 2024

‘Nahi toh Mehenga Padega’: Amazon Fresh’s Campaign Featuring Manoj Bajpayee Reinforces Commitment to Quality!

Nestlé’s Renewed Focus on Innovation Amid Inflation Challenges

Political Parties’ Ad Spends in India’s General Elections 2024: A Google Report Analysis

JSW Paints uses the anthem “Rangon Ka Khel Hai” to honor the vibrant spirit of cricket

Svish Signs Shikhar Dhawan as Brand Ambassador: A Strategic Move in Men’s Grooming

Boomer’s Wobbly Fun: Jasprit Bumrah Stars in Latest Campaign

Dentsu Creative obtains the Drone Destination PR mandate

Ferrari and HP Inc. Gear Up for a Multi-Year Title Partnership

Royal Challenge Packaged Drinking Water Teams Up with RCB for IPL 2024

Parle Agro’s Summer Splash: Unveiling OOH Campaigns for Frooti, Smoodh & Appy Fizz

MakeMyTrip Unveils New Films Featuring Ranveer Singh and Alia Bhatt, Highlighting Its Advantages in Unexpected Situations

The Hype Studio wins the Uttar Pradesh Kabaddi League’s PR contract

China’s BYD: Setting New Standards for Luxury in the Electric Vehicle Market

HUL’s Q4 Performance: Ad and Promotions Spends Skyrocket by 23% Compared to Q4 2023

Swiggy Launches Smart Links: A New Era for Online Presence and Order Boost for Restaurants

The Unseen Impact of Misleading Ads: A Deep Dive into the Patanjali Case

Karamyogi Ki Udaan: Triumph of Unsung Heroes

Virat Kohli’s Brush with Change: Asian Paints’ Rural Makeover

JioCinema teases intentions for “ad-free” subscriptions

VIDA V1: Powering the TCS World 10K Bengaluru 2024 with Sustainable Mobility

Apple’s Ingenious Marketing Strategy: A Rickshaw Ride in India

IPL 2024: Pokémon and Mumbai Indians Forge a Game-Changing Alliance

Kwality Wall’s Cornetto Chronicles: Alia Bhatt & Siddhanth Chaturvedi’s Epic Journey

Fresh Twist: The Colgate MaxFresh CID Collaboration

Dabur introduces Odomos Universal in collaboration with Kajol.

Wakefit’s latest advertisement humorously mimics Shah Rukh Khan’s iconic ’70 Minute’ monologue from the movie Chak De India.

In the most recent advertisement campaign, RCB players practically promote PayZapp by HDFC

Samsung and Cheil India install the ‘No So Silent Library’ at the Jaipur Literature Festival 2024

Eid is here, where are the brands?

Official smartphone partner of the Rajasthan Royals for the 2024 Indian Premier League is HMD

Sideways and Simpolo Tiles & Bathware team together to introduce the “Tile Ho Toh Simpolo” campaign ft. Gujarat Titans

Filter Coffee Co. secures PR & influencer marketing mandate for Skinvest

LS Digital awards PR and Communications mandate to Kaizzen

K2 Communications secures the PR and social media mandate of Zeno Health

Crosshairs Communication secures the PR mandate for L’Occitan

Sony PS5 Slim will now be delivered in under 10 minutes through Blinkit

PepsiCo introduces bubly burst sparkling water available in various fruit flavours

McDonald’s India (West & South) brings anime fandom to life with WcDonald’s

Parksons Cartamundi and Mumbai Indians collaborate to launch new playing cards

Simpolo Tiles & Bathware partners with Sideways to launch the ‘Tile Ho Toh Simpolo’ campaign ft. Gujarat Titans

Eveready charges ‘Javelin Man’ Neeraj Chopra in latest TVC

POCO, Taco Bell, and Hardik Pandya team up for the #LoadedWithMore campaign

Kiara Advani indulges in the deliciousness of mangoes in every drop of Slice in its new TVC

Burger King India introduces its double treat with its 2 for Rs79 and Rs99 offer in latest campaign

Coca-Cola’s Marvel Heroes ad sees Daredevil and X-Men in animated avatars

Dove pledges to avoid using AI to depict authentic body images in its advertisements.

Alan’s Bugles partners with Mumbai Indians as its official snacking partner for IPL 2024

D2C startup Zoff Foods awards the PR and communication mandate to Grapes

McDonald’s to buy all 225 of Israeli franchise restaurants amid backlash

TREVOC ropes in Saif Ali Khan & Kareena Kapoor Khan as brand ambassadors

Get in Touch

    By clicking “Submit”, I agree to Privacy Policy and Terms and Condition.