PepsiCo introduces bubly burst sparkling water available in various fruit flavours

admin

admin

On March 19, 2024, FMCG company PepsiCo introduced a brand-new product – bubly burst. According to the company, the new bubly burst is a flavour-forward, lightly sweetened sparkling water beverage with bold fruit flavours, bright colors, zero added sugar, and minimal calories.

 

The new bubly burst is available in six flavours: Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade, and Tropical Punch. All flavours contain just 10 calories or less, with no added sugar, and are packaged in 100% recycled PET, single-serve 16.9-ounce bottles.

“Since we created and launched the bubly brand six years ago, bubly has taken the sparkling water category by storm – skyrocketing to the #1 brand in awareness, and the #1 most preferred sparkling water brand in the marketplace1.  As the category has become more mainstream, new consumers are coming into the space looking for solutions that have a stronger and slightly sweeter taste than a typical sparkling water, while maintaining many of the same credentials that the sparkling water category is known for today.  That is what bubly burst is bringing to the table – sparkling water with a delicious burst of fruit flavor, all brought about in a way that only the bubly brand can,” said Todd Kaplan, chief marketing officer – Pepsi and Sparkling Water in a statement.

 

“We are confident in the strength of the bubly brand to stretch into this new space, providing consumers with the same fun and playful energy they love and have come to expect from bubly. The launch of bubly burst is a big bet for our organisation that will truly accelerate bubly’s growth to entirely new heights while expanding its consumer base as the brand continues to assert its leadership role within the sparkling water category,” he adds.

 

bubly burst will be available nationwide in grocery, gas, and convenience stores, as well as online. The company will kick off a 360-degree integrated campaign to drive awareness with a TVC advertisement and social, digital, and eCommerce support.

Recent Post

Chandigarh University Lucknow Hosts ‘UP AI Synergy Conclave 2025’, Brings Key Stakeholders Together to Shape India’s AI Future

Flipkart Expands Digital Inclusion Efforts to Reach Rural Women Entrepreneurs Nationwide

IVCA Conclave 2025 Concludes with Key Discussions on Secondary Markets, Private Credit, and Growth Investing

Eros Innovation and OxValue.AI Announce Strategic Joint Venture to Revolutionize Technology Valuation in India

Danube Properties Unveils Game-Changing Convertible 1BHK Apartment at the Price of a Studio

Breaking Stereotypes: Wow! Momo Redefines Valentine’s Day with a Heartwarming Tale of Unconditional Love

India’s Solo Travelers on Airbnb Take the Spotlight this Valentine’s Day Weekend, with Dubai as the top Destination

Bajaj Markets and CRIF High Mark Partnership to Boost Credit Reach for Indian Consumers

TREVOC Group Appoints RICPL as Construction Partner for its Ultra-Luxury Residences in Gurugram

Insights into Interest Rate Variations Across Used Car Loans

Popular Actor Pankaj Tripathi Becomes the Face of Jio-bp’s New International Fuel for India Campaign

E-Gaming Federation Hosts Second Episode of Manthan Series in Partnership with UNICEF India as Session Knowledge Partner

Lotus Makhana Unveils Revolutionary Snacking Innovations at a Grand Product Launch Event

Malabar Gold & Diamonds to Enter the New Zealand Market with a NZD 75 Million Investment

Harnessing AI in Trading – How NeoTrader’s Next-Gen Platform is Disrupting the Status Quo

Pet Care Startup Supertails Brings Fear Free Certified Care to India’s Growing Pet Healthcare Sector with its First Clinic Launch

‘Faith Unites Us, Trust Binds Us’: Orient Electric Enriches Maha Kumbh 2025 with Comfort and Care

Beyond Opulence – The Future of Premium Luxury Residences

BharatRizin Unveils the “Official Bhojpuri Dabanggs Jersey” to Commence the Celebrity Cricket League (CCL), 2025 from February 8th, 2025

Dorsett by Agora Osaka Sakai Set to Open its Doors This March

YES SECURITIES Commits to Empowering 1 Million Students as Future-ready Investors by FY’28

Thiru. MA. Subramanian, Hon’ble Minister for Health and Family Welfare, Government of Tamil Nadu Addresses the Yoga National Conclave – 2025

Shocksorb by Happenstance – Unveiling the Future of Street-style Shoes and Sandals with Bounce-back Technology

PayU Partners with AdvantageClub.ai to Transform Loyalty Points Redemption Ecosystem in India

How Zupee’s Games Spark Creativity and Sharpen Strategy

Quintessence 3.0 – A Celebration of Sports, Arts, and Community at the Jamnabai Narsee Campus, Mumbai

Celebrate Love Like Never Before: Love Depot’s Great Indian Pleasure Festival is Here with Exciting Deals

Pluxee Select 6th Edition: Rahul Bose on Passion, Purpose, and Leadership

Big Cricket League, An Innovative and Unique League Conceived and Executed by Mr. R.P. Singh with 3EA

IFC Invests in Lagos Free Zone to Support Industrial Growth and Economic Diversification in Nigeria

Max Financial Services reports 8% growth in consolidated revenue^ in 9M FY25 rising to ₹34,106 crore; Axis Max Life Insurance’s Total APE grew 26%

Unicommerce’s Flagship Platform Uniware Crosses 1 Bn Order Items Annual Run Rate

Barrel Scope Automates Parking Operations in Leh Airport

Rado Unveils the DiaStar Original x Tej Chauhan: A Timeless Symphony of Heritage and Innovation

BonV Aero Strengthens Market Leadership with Prestigious Industry Recognitions

IDFC FIRST Bank Introduces Exclusive Package Designed for Senior Citizens

N. Ranga Rao & Sons Awarded India’s Best Workplaces in Manufacturing for 2025

Countdown Begins to India’s Most Awaited Tech Awards – Gadgets Now Awards 2024

Signify Onboards Rashmika Mandanna as their Brand Ambassador, Kicks off an Era of Style and Innovation

Expleo to Exhibit at Aero India 2025

A Partnership for Change: ILSS and Koita Foundation Join Efforts to Accelerate Digital Transformation in India’s Social Sector

Anantara Jewel Bagh Jaipur Opens, Offering a Window into Rajasthan’s Royal Heritage

Lava’s #MyBharatWithLava Campaign Concludes, Engages With 4M Social Natives

After Transforming HR with AI, Poonawalla Fincorp Makes a Bold Tech Leap into AI-Driven Audit and Governance with ServiceNow

Shankara Collaborates with Celebrity Stylist Ami Patel to Launch the ‘Maharani Radiance Ritual’ and ‘Indrani Iconic Glow’ Bridal Luxury Gift Sets

India Shelter Reports Strong Q3FY25 Performance with 36 percent YoY AUM Growth and 54 percent Surge in PAT

Galent Hosts ‘Fourthwards’ Roundtable Series

Superior Quality Feed Boosts Animal Performance and Bottom Line

TUMI Highlights Peruvian Influences with Vibrant Energy in Spring 2025 Collections

Immerso and Everdome Partner to Drive Innovation in the Metaverse Through AI-Powered Experiences

CS Academy, Erode Ranked Among India’s Best Schools by Education Today

Rangsons Aerospace and Oversat to Sign Strategic Partnership at Aero India 2025

Naam Ki Nahi, Kaam Ki Medicine: How Truemeds is Revolutionizing Affordable Healthcare in India

Bollywood Stars Blazed the Track at Dubai Autodrome for ‘DSBK Middle East Championship’

Aqaba to Host the World’s Biggest B2B Congress for Destination Weddings in October 2025

Paving the Way for Innovation: Hunch Circle and Startup Odisha Sign Landmark MoU

Malabar Group Announces Scholarships for Over 3,900 Girl Students, Reinforces its Vision for Women Empowerment

Kody Technolab Limited Forms a Joint Venture in Abu Dhabi with Platinum Group to Manufacture Robotic Solutions

Inflow Technologies Announces Strategic Partnership with Ensurity to Enhance Cyber Security Solutions in India

AKAL Information Systems Ltd. Celebrates 25 Years of Innovation and Excellence

BSNL Launches BiTV for Mobile Users in Partnership with OTTplay

Safex Chemicals Wins Prestigious Innovation Award at PMFAI Annual AgChem Awards 2025

OfBusiness Connectivity Reaches 26 States + 7 UTs in India, Delivering 170,000 Consignments to SMEs in 2024

Tathastu Institute of Civil Services Launches Residential Campus in Greater Noida for UPSC Aspirants with Integrated University Degree Programmes

L&T Finance Ltd. Launches Knowledgeable AI (KAI), an AI-powered Virtual Home Loan Advisor on its New Corporate Website

STBD Realty Group to Host First-Ever Social Media Awards on February 1st

COLORS by Rupa Launches DRY FIT Collection – Wear Your Energy

Mehta Wealth’s State-of-the-Art Investment Tracking Application: Empowering Investors to Track its Funds Real-Time

The Urgent Need to Rethink India’s Education System: A Call for Urgent Reform and Mental Well-being

India’s Trail Running Boom: 3,000 Join Bengaluru Mountain Festival to Escape Urban Chaos

A Lifetime of Achievement: Shri Ram Bahadur Rai of SGT University Receives Padma Bhushan

Unified Voice Communication Conducts Cybersecurity Workshop; Announces Partnership with VTF University, USA

How Bajaj Finserv Large and Mid Cap Fund Leverages Moat Investing for Long-term Growth

Elpro International School Organises SAAHITYA – Pune’s Biggest Literary Festival

Lord’s Mark Industries Stands Out at the World Economic Forum 2025 in Davos

SKF Launches Nationwide Mobile Van Campaign to Empower Two-Wheeler Mechanics

All India Student Ideathon on “Becoming EcoInnovators for a Greener Future” held at Bengaluru

IGF India Brings Mobile Medical Units to Maha Kumbh Mela 2025

Dave & Buster’s all set to Revolutionize Entertainment in India: First Flagship Opens in Bangalore

5 Reasons to Consider Bajaj Finserv Flexi Cap Fund for your Portfolio in 2025

The 2025 Union Budget: A Blueprint for Infrastructure-Driven Growth

Can You Get a Loan Against Your Fixed Deposit

Kirtilals Expands Footprint with a Stunning New Showroom with Exclusive Bridal Studio in Pattom, Thiruvananthapuram

ITALICA Unveils Regal and Crown; Elegant Wedding Chairs for Unforgettable Celebrations

REVIVAL: Redefining Ready-to-Cook with Millet-Based Goodness

Flexible Office Provider BOOTSTART Coworking Expands Horizons After Successful Fundraise

SOLIZE Signs a FY2025 MotoGP™ Sponsorship Agreement with IDEMITSU Honda LCR

Happiest Health’s ‘Technology & Innovation in Healthcare Summit 2025’ Explores the Transformative Impact of New-age Technologies in the Industry

Kamdhenu Paints Concludes ‘Rangon Ka Jashn’ – A Bollywood Extravaganza in Goa

NIPS Hotel Management Institute Sets Unprecedented Culinary Benchmark

NIPS Wins National Culinary Title at Amrut AICTE Millet Recipe Competition

Get in Touch

    By clicking “Submit”, I agree to Privacy Policy and Terms and Condition.