Category: Advertising

The Supreme Court has expressed its dissatisfaction with the Uttarakhand State Licensing Authority for its inaction in the Patanjali misleading ads case.

Brand Visage Communications (BVC), a leading digital media agency, has carved a niche for itself.

Palmolive, the personal care brand from Colgate-Palmolive India, has launched its first-ever mega campaign featuring its body wash range.

Bollywood actor Manoj Bajpayee, as the beloved character ‘Ghanshyam’, is back in the second edition of Amazon Fresh’s ‘Nahi toh Mehenga Padega’ campaign.

In the heat of the general elections, political parties are leaving no stone unturned to reach out to the masses. A significant part of their strategy involves advertising, and Google Ads has become a popular platform for this purpose.

Mars Wrigley India’s fruity bubblegum brand, Boomer, is back with a bang, introducing its latest innovation – Boomer Jelly on Top.

As the summer heat intensifies, Parle Agro, a leading beverage giant in India, is making a splash with its Out-of-Home (OOH) campaigns for its popular brands – Frooti, Appy Fizz, and Smoodh.

MakeMyTrip, India’s leading online travel company, has taken a unique approach to showcasing its benefits. It has launched two brand films featuring popular actors and brand ambassadors, Alia Bhatt and Ranveer Singh.

In the world of business, advertising plays a crucial role in reaching out to consumers. Hindustan Unilever (HUL), one of India’s leading FMCG companies, understands this well.

In the world of Fast-Moving Consumer Goods (FMCG), advertising is the lifeblood that fuels sales. But what happens when these ads cross the line into misleading territory?