A New Twist to the Classic Gum
Mars Wrigley India’s fruity bubblegum brand, Boomer, is back with a bang, introducing its latest innovation – Boomer Jelly on Top. This exciting variant revolutionises the gum experience by blending the joy of jelly with the classic taste of gum. With the beloved fruity flavour of strawberry, Boomer Jelly on Top promises to double the fun with every chew.
A Delightful Showcase of Fun and Flavour
In line with the brand’s tradition of delivering fun to its consumers in innovative ways, Boomer is set to unveil an entertaining TVC featuring star Indian pacer Jasprit Bumrah. The campaign promises viewers a delightful showcase of fun and flavour, living up to the brand promise of ‘Har Pal Fun Kar’ – enhancing every moment with its unique and enjoyable consumption experience.
A Visual Treat for Consumers
The primary packaging of Boomer Jelly on Top features a transparent design, showcasing the enticing combination of jelly and gum within, making it visually appealing and irresistible to consumers.
Capturing the Essence of Boomer Jelly on Top
The TVC, conceptualised by DDB Tribal, ingeniously captures the essence of Boomer Jelly on Top. It highlights the wobbling effect of the jelly as it blends seamlessly with the soft gum. Viewers get to witness Indian cricket star Jasprit Bumrah turning a challenging situation into a moment of joy by leveraging the playful nature of Boomer Jelly on Top.
Excitement About the New Launch
Nikhil Rao, chief marketing officer at Mars Wrigley India, expressed his excitement about the new launch. He stated, “Since its launch 30 years ago, Boomer has become synonymous with Bubblegum and Fun. Boomer Jelly on Top is a testimony of the same. This exciting new offering brings together the best of both worlds in a distinctive offering. We are leveraging this distinctive innovation to widen the price pack architecture of the bubblegum market to Rs 2/-. The launch will be supported by a multimedia campaign featuring none other than Boom Boom (Jasprit) Bumrah.”
A Fun-filled Campaign
Iraj Fraz, creative head, DDB Tribal, said, “Our favourite, Boomer is out in a Jelly Bubblegum avatar that’s sure to make everyone say ‘yes’ to fun. In this edition of the brand’s ‘Har Pal Fun Kar’ campaign, we find Boom-Boom-Bumrah, Boomer’s endorser-in-chief on a gully cricket pitch, tricking the opponent just as he’s known to outsmart the world’s best batters.”
Ready to Hit the Shelves
Boomer Jelly on Top is set to hit store shelves nationwide, offering consumers a deliciously fun way to enjoy their favourite gum. With its innovative combination of flavours and textures, Boomer Jelly on Top aims to become a staple in households across India, bringing smiles and moments of enjoyment to every chew.
The film is available in 8 languages including Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu & Assamese which will be aired on TV. It will also be available on digital platforms.
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