The internet was recently abuzz with the question “What’s in Shah Rukh’s tiffin?” It is widely known to his fans that the King of Bollywood carries his own tiffin to the sets. Celebrities and influencers alike took to social media to express their curiosity about “What’s in Shah Rukh’s tiffin”.
While the internet kept wildly guessing from salads to biryani, SRK finally revealed that like many Indians, he too loves to end his tiffin on a sweet note and carries his favourite Sunfeast Dark Fantasy cookie in his tiffin. Filled with decadent molten choco creme, Sunfeast Dark Fantasy is the ideal post-meal dessert.
Recognising the universal craving for a sweet treat after a meal, Sunfeast Dark Fantasy has spotted a unique opportunity to enhance the tiffin experience. The brand tapped into the insight that people often end their meals with sweets/desserts at home or in restaurants. This practice is however overlooked in lunchboxes or tiffins.
With this unique insight, the brand has unveiled its latest campaign ‘Har Tiffin Ki Sweet Ending’ starring Shah Rukh Khan. In this campaign, Sunfeast Dark Fantasy presents a convenient and indulgent solution that fits perfectly into any tiffin. Each Dark Fantasy Cookie offers a molten choco experience at the center and is individually packed for easy inclusion in lunchboxes, making every tiffin’s end sweet and hassle-free.
Ali Harris Shere, chief operating officer, biscuits and cakes cluster, foods division, ITC, shared his excitement, “We are thrilled to unveil our latest campaign, ‘Har Tiffin Ki Sweet Ending’ with Shah Rukh Khan. With this campaign, we aim to redefine the way people look at their tiffin. We hope to enhance their consumption habit by offering a dessert experience in a convenient format which elevates their tiffin moments.”
Damodaran. M, president and head of office, FCB Ulka, Bangalore added that, “As Indians, our behaviour has always been to satisfy our craving for something sweet after every meal. However, when it came to our tiffins, this behaviour was missing. And, that was an opportunity for us to position Dark Fantasy as the ideal fit for your tiffin’s sweet ending. Our product, in both form and taste, will complete every tiffin box that is being packed or opened across India”. The ‘Har Tiffin Ki Sweet Ending’ campaign will be rolled out across various digital media platforms across the country.
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