Heritage Foods Ltd. Celebrates International Women’s Day with Rural Women Farmers and Franchisees
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Heritage Foods Ltd. Celebrates International Women’s Day…

Chandigarh University Clinches Overall AIU National Youth Festival Championship 2025
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Chandigarh University Clinches Overall AIU National Youth…

Brookfield Properties Celebrates Women’s Voices as a Key Driver of Workplace and Business Growth
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Brookfield Properties Celebrates Women’s Voices as a…

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Aditya Birla Housing Finance Launches ‘Khushi’ –…

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VIDA V1: Powering the TCS World 10K Bengaluru 2024 with Sustainable Mobility

Sustainability Takes the Lead In a bold move towards sustainability, VIDA, the mobility brand powered by Hero MotoCorp, has joined hands with Procam International. They’re the Electric Two-wheeler Partner for the Tata Consultancy Services World 10K Bengaluru. The race is set for Sunday, 28 April 2024. This partnership is a testament to their commitment to… Continue reading VIDA V1: Powering the TCS World 10K Bengaluru 2024 with Sustainable Mobility

Apple’s Ingenious Marketing Strategy: A Rickshaw Ride in India

Apple, the tech titan, has recently launched a captivating ad film in India, showcasing the resilience of its latest iPhones. The ad, aptly named ‘Wreckshaw’, is a testament to the ‘aerospace-grade’ aluminium construction of the iPhones, demonstrating their ability to withstand the rigours of a fast-paced rickshaw ride. The ad begins with a scene that… Continue reading Apple’s Ingenious Marketing Strategy: A Rickshaw Ride in India

IPL 2024: Pokémon and Mumbai Indians Forge a Game-Changing Alliance

In the vibrant world of sports, the convergence of entertainment icons with sports teams is a strategic evolution that’s transforming fan engagement and marketing. The groundbreaking partnership between Pokémon and Mumbai Indians for IPL 2024 exemplifies this shift, merging the realms of sports and entertainment into an enthralling experience for fans everywhere. The Synergy of… Continue reading IPL 2024: Pokémon and Mumbai Indians Forge a Game-Changing Alliance

Kwality Wall’s Cornetto Chronicles: Alia Bhatt & Siddhanth Chaturvedi’s Epic Journey

In the world of frozen delights, Kwality Wall’s Cornetto stands tall as a beacon of indulgence. Recently, the brand unveiled a captivating advertisement, featuring none other than Bollywood sensations Alia Bhatt and Siddhanth Chaturvedi. The duo, known for their dynamic chemistry in Gully Boy, embarked on a thrilling escapade titled “Cornetto: Unwrap the OG.” In… Continue reading Kwality Wall’s Cornetto Chronicles: Alia Bhatt & Siddhanth Chaturvedi’s Epic Journey

Fresh Twist: The Colgate MaxFresh CID Collaboration

Breaking away from the mundane ‘Dentist recommended’ ads, Colgate MaxFresh introduces a wave of humor with its latest campaign, ‘Neend Bhagao Taazgi Jagao.’ The ads feature the iconic CID team navigating morning mishaps, all thanks to Colgate MaxFresh’s cooling crystals. Crafted by Juneston Mathana, the campaign’s executive creative director, the CID collaboration was born from… Continue reading Fresh Twist: The Colgate MaxFresh CID Collaboration

Dabur introduces Odomos Universal in collaboration with Kajol.

Dabur India is stepping into the mosquito liquid vaporizer category with the launch of ‘Odomos Universal Mosquito Liquid Vaporizer’. This new product will be compatible with electronic mosquito repellent devices and refill packs that fit all standard machines. Additionally, the company has partnered with actor Kajol to be the face of this brand. Expect a… Continue reading Dabur introduces Odomos Universal in collaboration with Kajol.

Wakefit’s latest advertisement humorously mimics Shah Rukh Khan’s iconic ’70 Minute’ monologue from the movie Chak De India.

Wakefit, a pioneering sleep solutions brand, has launched a captivating advertising campaign featuring popular internet personality Shivankit Singh Parihar.

In the most recent advertisement campaign, RCB players practically promote PayZapp by HDFC

With a new advertisement featuring RCB players, PayZapp by HDFC Bank joins the cricket craze. Wondrlab India, sticking to its promise of offering the most payment options, produced this amusing commercial that emphasizes the paradox of the players’ lack of choice in the commercial yet their abundance of options for payment on the app. The… Continue reading In the most recent advertisement campaign, RCB players practically promote PayZapp by HDFC

Samsung and Cheil India install the ‘No So Silent Library’ at the Jaipur Literature Festival 2024

Cheil India curated a slew of activities as a part of the seventeenth edition of the Jaipur Literature Festival for Samsung. Samsung supported Jaipur Literature Fest, bringing together writers, poets, thinkers, and literary enthusiasts from various parts of the globe. The festival typically features a diverse program of panel discussions, readings, book launches, and cultural… Continue reading Samsung and Cheil India install the ‘No So Silent Library’ at the Jaipur Literature Festival 2024

Eid is here, where are the brands?

Brands in India seem to be maintaining a conspicuous silence when it comes to advertising during significant Muslim festivals such as Eid. Despite India boasting the second-largest Muslim population globally, the absence of dedicated campaigns during Eid and Ramadan is striking. Typically, brands in India are known for their active involvement in festive seasons, rolling… Continue reading Eid is here, where are the brands?

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