Sustainability Takes the Lead
In a bold move towards sustainability, VIDA, the mobility brand powered by Hero MotoCorp, has joined hands with Procam International. They’re the Electric Two-wheeler Partner for the Tata Consultancy Services World 10K Bengaluru. The race is set for Sunday, 28 April 2024. This partnership is a testament to their commitment to sustainable mobility and clean transportation.
Experience the Journey with VIDA
VIDA promises an immersive experience for participants. From pre-race festivities to post-run celebrations, VIDA will be there. Runners can engage with VIDA at every step.
Progress Parade: A Convoy of Change
The “Majja Run” of the TCS World 10K Bengaluru will kick off with a convoy of VIDA V1 electric scooters. These scooters, leading the runners, symbolize the beginning of a journey towards change. The convoy will feature VIDA V1 customers and real-life change makers, proving that change starts with one person.
VIDA V1: The Official Electric Scooter
The VIDA V1 is the official electric scooter of the World’s Premier 10K. It will be used for all official requirements during the event.
VIDA: The Future of Mobility
Launched in 2022, VIDA represents Hero MotoCorp’s vision to “Be the Future of Mobility”. This partnership marks their first venture into distance running.
Empowering Sustainable Choices
Swadesh Srivastava, CBO– EMBU, Hero MotoCorp, shares, “At VIDA, we believe in empowering individuals to make sustainable choices. We are delighted to associate with TCS World 10K, Bengaluru. Our aim is to inspire participants to make environmentally conscious choices.”
A Strategic Alliance
Vivek Singh, joint MD, Procam International, welcomes VIDA as the Electric Two-wheeler Partner. He believes this alliance will enhance the race experience and contribute to the larger societal narrative.
VIDA: A Global Presence
VIDA is present in over 100 cities across India and plans to commence operations in Europe in FY’25. The VIDA V1 Pro and the VIDA V1 Plus electric scooters are their maiden offerings.
Procam International: Changing the Paradigm
Procam International’s running events have been a testament to the power of purpose-driven, passion-led objectives. The TCS World 10K Bengaluru has changed the social, health & fitness paradigm in India.
TCS World 10K Bengaluru: A Gold Label Race
The TCS World 10K Bengaluru is a World Athletics Gold Label Race. This edition will see a record number of participation from over 30,000 runners from across the globe.
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