With a new advertisement featuring RCB players, PayZapp by HDFC Bank joins the cricket craze. Wondrlab India, sticking to its promise of offering the most payment options, produced this amusing commercial that emphasizes the paradox of the players’ lack of choice in the commercial yet their abundance of options for payment on the app.
The movie makes RCB players “sell” as they’ve never done before.
The CEO of HDFC Bank’s Direct to Consumer Business and group head of CMO, Ravi Santhanam, discussed the campaign, saying, “PayZapp’s partnership with RCB is a strategic move to leverage the cricket season extravaganza.” Because cricket is such a popular sport in the nation, PayZapp has a great opportunity to increase awareness and mindshare through the league. Our goal is to improve PayZapp’s memory and fortify the ‘Choice of Payments’ brand positioning through this relationship. Being RCB’s official payments partner makes us proud.
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