A Fusion of Sophistication and Creativity
Bisleri International and Gauri Khan have unveiled an exclusive limited-edition label for Vedica’s Himalayan Sparkling water category. This collaboration epitomises a fusion of sophistication and creativity. Gauri Khan, with her distinctive design expertise, has curated an exclusive label design for Vedica Himalayan Sparkling Water, blending her artistic vision with the refreshment of Vedica Sparkling Water.
Behind the Scenes
The brand has unveiled the creative process behind the label’s inception with a short film, giving viewers an intimate look into the collaboration. The limited-edition bottle will be available in select channels and markets across the country.
A Word from the Vice Chairperson
Jayanti Khan Chauhan, vice chairperson, Bisleri International, spoke about the initiative, stating, “Vedica Himalayan Sparkling Water epitomises sophistication and ingenuity in every aspect. Gauri Khan, renowned for her embodiment of elegance and contemporary aesthetics, seamlessly aligns with this partnership. Her designs, both modern and timeless, fortify our positioning of Vedica Himalayan Sparkling Water within our discerning audience. The limited-edition label exudes a contemporary allure that resonates with the refined taste of our consumers, fostering a deeper connection with the brand”.
Gauri Khan on the Collaboration
Gauri Khan expressed her excitement about the collaboration with Bisleri Vedica, stating, “I’m excited to partner with a premium brand like Bisleri Vedica, known for its graceful adaptation to evolving trends and consumer expectations. Inspired by my recent mountain expedition, the label design features golden accents that reflect the celestial allure of the night sky, adding a luxurious touch. My goal was to evoke a sense of purity and harmony in the design, perfectly resonating with the brand’s foundational principles”.
A Harmonious Collaboration
The collaboration embodies a fusion of refinement and innovation, mirroring Vedica Himalayan Sparkling Water’s harmonious combination of lively bubbles and balanced mineral composition.
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