Aditya Birla Group’s ‘JoJodeWohiSamajhdaar’ film uses animation to promote environmental awareness and sustainability.”

The film is part of a larger initiative - a three-part campaign focused on sustainability. This campaign was started last year by the Aditya Birla Group, a company that has been a part of India's business landscape for over 165 years.
Falkan Media

Falkan Media

A New Twist on Environmental Awareness

In the bustling world of global business, one name stands out – the Aditya Birla Group. This global conglomerate has always been at the forefront of innovation and change. But this time, they’ve taken a unique approach. They’ve launched a film for World Environment Day, titled ‘JoJodeWohiSamajhdaar’. This isn’t just any film, though. It uses nostalgic animation to share an important message about the environment.

The Message: Reuse, Reduce, Recycle, and Restore

The film is part of a larger initiative – a three-part campaign focused on sustainability. This campaign was started last year by the Aditya Birla Group, a company that has been a part of India’s business landscape for over 165 years. The message of the film is simple but powerful – reuse, reduce, recycle, and restore. These four words form the cornerstone of environmental conservation, and the film aims to bring this message to the forefront.

The Concept: Drawing Parallels

The film was created by a creative agency called Brandmovers Interactive India. The concept of the film is quite interesting. It draws a comparison between the environment and the things we hold dear in our homes. We all have things that we cherish, things that we would never want to let go of. We take care of these things, repair them when they’re broken, and find new uses for them when they’re old. But when it comes to the environment, we often turn a blind eye. The film aims to highlight this discrepancy and encourage viewers to treat the environment with the same care and respect that they treat their cherished possessions.

The Execution: Nostalgic Animation and Powerful Voiceover

The execution of the film is where the magic really happens. The film uses nostalgic animation by Susruta and Saswata Mukherjee to bring its message to life. The animation style is reminiscent of the cartoons we used to watch as children, adding a touch of nostalgia to the film. This nostalgia is further enhanced by a voiceover by actor Vijay Raaz. His familiar voice adds a touch of warmth to the narrative, making the film’s message even more impactful.

The Narrative: A Poem for the Environment

The narrative of the film is woven into a poem. This poem talks about the importance of reusing, reducing, recycling, and restoring for a greener future. It suggests that those who understand and follow this formula are truly wise, or ‘samajhdaar’. The use of a poem to convey the film’s message adds a touch of creativity to the film, making it more engaging for viewers.

The Impact: A Wholesome Message

Suvajyoti Ghosh, the Chief Creative Officer of Brandmovers Interactive India, shared his thoughts on the film. He said that delivering a serious message about the environment in a heartwarming way was challenging. However, the animation and the poem, recited by Vijay Raaz, made it seem effortless and stole the show. This goes to show that a serious message can be delivered in a way that is engaging and enjoyable for viewers.

Also Read: YiPPee Toss: A Playful Banter with Jasprit Bumrah and Surya Kumar Yadav

Recent Post

Mapsko Group Wins Prestigious Awards for Icon 79 in Gurugram and Aspr Greenz in Sonepat at the 16th Realty+ Conclave & Excellence Awards

Special Navratri Offers on Online Booking of Electric Scooters with a Bajaj Finserv Two-wheeler Loan

DealDox, AI-powered CPQ Startup, Secures $43K Seed Funding to Drive Pre-sales Automation

SRM University-AP Becomes the 1st Private University in India to Send a Student Expedition to Mt. Everest Base Camp

The IMC Ladies’ Wing Women Entrepreneurs’ Exhibition 2024 Takes Place on October 22nd and 23rd at the Jio World Convention Centre, BKC, Mumbai

Now Pay Only by Hour and Amp Up Your Life with Revolutionary New Gel Battery Technology-AmpBox

Signify Inaugurates Global Finance Service Centre in Noida for Growth, Innovation, and Transformation

INTUNE Continues Its Expansion Journey with a Major Launch of its 50th Store

MVN Infrastructure Celebrates Navratri with a Joyous Mata Ki Chowki

BML Munjal University’s 5th Leadership Summit Navigates the AI Revolution in Industry 5.0

This Durga Puja, Eveready Brings in a Unique Initiative for Women’s Safety Empowering Women to Raise their Voice with its Siren Torch

Vijay & 2 Star Entertainment Announces the Release of Movie “SETTLEMENT” (Hindi) in Association with Manorma Picture & Entertainment

Pulse Ka Pandal: DS Group Unites Four Festivals on a Single Platform

AdvantageClub.ai Tops G2’s Fall 2024 Report; Named Leader in Employee Engagement, Employee Recognition, and Rewards & Incentives

Face of India 2024 and Tycoon of Fashion Badal Saboo’s Triumphant Return to Pune Ignites a New Era of Fashion

Adarsh Kumar, Co-founder & COO of iEnergizer, Honored as ET Business Leader 2024 for Excellence in BPO

SecureLayer7 Launches BugDazz-on-premises API Security Scanner

Sony India Announces the Next-generation ZV-E10 II Vlogging Camera with E PZ 16-50mm F3.5-5.6 OSS II Lens1

OPPO India Celebrates Diwali with a New Brand Campaign #VishwasKaDeep

Top 5 Mistakes to Avoid While Applying for a Personal Loan

A Blend of Traditional Motifs for Strong Financial Future – MMTC-PAMP Introduces 22K Gold Tree of Life Coin

Wow! Momo Releases Heartfelt Durga Puja Brand Film Honouring Caregivers and their Silent Sacrifices

Routes2Roots Partners with Tata ClassEdge to Offer Digital Learning to Schools Across India

DS Group Unveils ‘Pujoy Pulse’ Campaign in Celebration of Durga Puja 2024 with Newly Launched Pulse Golmol

Bisleri POP Unveils #FlavourOfLove Campaign with Ishaan Khatter & Palak Tiwari

HERE Technologies Announces HERE Charge-aware Routing Services in India

Tata Consumer Products Strengthens RTD Coffee Line with Launch of Tata Coffee Grand Cold Coffee

Inflow Technologies Partners with Neat to Enhance Video Collaboration Solutions in India and SAARC

Housing.com Unveils Mega Home Utsav 2024: Anticipating Over 53 Million Reach with Exclusive Festive Offers

Savour Global Flavours: Hong Kong’s Culinary Festival Returns for a 5-Day Celebration

MATTER flags off mission ‘AERATHON Bharat’ from Statue of Unity

Italy’s VLF Tennis Electric Scooter Specs for India Revealed, Launch Confirmed for November 2024

Where German Engineering Meets Indian Luxury: BMW Excellence Club and The Leela Unveil a Bespoke Luxury Experience at The Signature Soiree

Red FM Celebrates 15 Epic Years of RED Raas in Ahmedabad

ResQRoom Partners with Jigra, starring Alia Bhatt & Vedang Raina, Presented by Viacom 18, Dharma Productions & Eternal Sunshine Productions

Ferrero India Launches Raffaello: A Symphony of Flavors with Every Bite

New BIOCERAMIC WHAT IF Models Feature the Iconic Work of Keith Haring from a Very Special Event

Birla Carbon Launches Continua™ 8030 Sustainable Carbonaceous Material (SCM) for the Indian Subcontinent and Asia

World Animal Protection Calls for an End to the Commercial Exploitation of Animals on the Occasion of World Animal Day

Excentia Infra to Invest Rs 650 Cr: Launches Tatva, its Uber-Luxury Residences in Dehradun

Paisabazaar Launches PB Assist, India’s First AI-driven Credit Advisor

Zoya Launches ALIVE with Sonam Kapoor: Redefines the Category with a Fresh and Vibrant Expression

IHH Healthcare Redefines Healthcare Leadership Through Focus on Quality and Innovation

Campus Activewear Onboards Vikrant Massey to Unveil the Autumn-Winter 2024 Collection

Broccoli Brilliance: Festive Pairings for Your Favorite Florets

Delhivery Elevates Communication Efficiency and Safety in the Logistics Space with Truecaller

TREVOC Royal Residences Wins Luxury Residential Project of the Year 2024

2024 World Trade Centers Association Member Forum Assembles in New York City to Empower International Collaboration by ‘Connecting Businesses, Globally’

Vinhomes Redefines Urban Living With All-in-one Havens

Graphisoft Introduces 2024 Product Lineup

Vicky Kaushal is the New Face of Reid & Taylor

India to Join the Large-Scale BRICS+ Fashion Summit in Moscow

Free-visa Phu Quoc Island Rises as a New MICE Tourism Hotspot in the World

The People Have Spoken: Fans Clamor for Gutar Gu Season 2 Release Date on Amazon MX Player

World Heart Day: Farmley Holds Snack-Run: Move N Munch Marathon

Shantanu Maheshwari and Avneet Kaur Starrer ‘Love in Vietnam’ Kicks Off Shooting at Samten Hills Dalat

Bata Unveils a Special Festive Collection and Launches Campaign “Celebrate Every Step” Featuring New India’s Icon Kartik Aaryan

The New iPhone 16: Apple’s Breakthrough in Mobile Technology

Nostalgia Reimagined with Titan Raga’s One-of-a-kind ‘Memoirs’ Collection

Nilkamal, India’s Leading Furniture Brand, Launches 60 Nilkamal Homes Stores Nationwide

Counterpoint Survey: OPPO India Takes No 1 Position in After-Sales Service; 62 percentage ‘Very Satisfied’ Customers

Saatvik Solar to Unveil 625Wp N-TOPCon G-12R Modules at REI Expo, Ready for Commercial Sales

Brinton Pharma Unveils UV DOUX Lightening Balm with SPF 40

fischer India Driving Innovation and Growth in Infrastructure Through Project Business

BML Munjal University Hosts 5th Leadership Summit Focused on Industry 5.0 and AI-Driven Innovations

DHL Express Announces Annual Price Adjustments for 2025 in India

Conscious Chemist Announces INR 12 Cr Funding from Atomic Capital; Welcomes Apoorv Gautam to the Board

Coimbatore’s Sri Ramakrishna Hospital Raises Awareness on “World Heart Day” by Emphasizing The Importance of Optimal Heart Health and The Treatments Available

Connecting India: Connectivity, Accessibility, Affordability for a New Digital Era

World Wellness Weekend Celebrated Across 50 Locations by Tattva Wellness Spa

Systematic Withdrawal Plans: A Smart Strategy for Creating Income from Your Investments

Pradeep Aggarwal Honoured with the Prestigious “Pride of India” Title

On World Tourism Day, Bisleri International launches ‘Bottles for Change’ Program in Ooty

Celebrate the Festive Season with the OPPO Reno12 Pro 5G Manish Malhotra Edition: A Tribute to India’s Rich Cultural Heritage

SUGAR POP Launches the “Colour Sahi, Transfer Nahi” Campaign with Kriti Sanon; Celebrates Four Years of Remarkable Growth

OMRON Healthcare India Highlights Doctors’ Crucial Role in Raising Awareness About Home Monitoring of BP and ECG for Effective Cardiac Health

Pet Care Leaders Chart the Future of Pet Care: World Food India 2024

Smile Train India Launches First Children’s Book Series to Support Cleft Awareness, Empathy and Inclusion

Signify Onboards the Cricket Legend Rahul Dravid as their Brand Ambassador, a Partnership Steeped in Legacy and Innovation

ETF vs. Mutual Funds: Key Differences Every Investor Should Know

World Tourism Day: Airbnb Sees an Uptick in Travel Searches Among Indian Travellers for the Upcoming Festive and Autumn Season

Tirasya Estates to Come Up with Luxury Villas in Goa with a Commitment to Sustainability

Malkist Brings Crunch, Creme and Cashback to Tantalize Taste Buds and Delight Wallets

Galgotias University Partners in Groundbreaking Study to Develop Scientific Insights on Pollution Episodes in Delhi-NCR

Netrack’s Glowing Presence at BICSI India 2024 and IGBC Green Data

PPS Motors Launches MG Windsor, India’s 1st Intelligent CUV, for Automobile Enthusiasts in Telangana

Get in Touch

    By clicking “Submit”, I agree to Privacy Policy and Terms and Condition.