Advertising Industry Responds to MIB’s Self-Declaration Certificate Requirement

Advertisements have the power to influence our choices, from what we eat to what we wear. But sometimes, they can be misleading, making products seem better than they are or promising results that are too good to be true.
Rohit Chauhan

Rohit Chauhan

In a world where advertisements are as common as the air we breathe, the Supreme Court of India has taken a significant step to ensure that the ads we see and hear are honest and trustworthy. Starting June 18, every new advertisement, whether it’s on TV, radio, print, or digital platforms, will require a “self-declaration” certificate. This certificate is a pledge from advertisers that their ads are not misleading and comply with all the relevant regulatory guidelines.

The Need for Change

Advertisements have the power to influence our choices, from what we eat to what we wear. But sometimes, they can be misleading, making products seem better than they are or promising results that are too good to be true. To combat this, the Supreme Court’s new rule aims to hold advertisers accountable for the claims they make, ensuring that consumers can trust the ads they encounter.

Understanding the Self-Declaration Certificate

The self-declaration certificate is a document that advertisers must submit before their ads can be published or broadcasted. This certificate must state that the ad does not contain any misleading claims and adheres to all the relevant guidelines set by regulatory bodies. It’s a way to make sure that advertisers are being upfront about what they’re selling and that they’re not trying to trick consumers into buying something based on false information.

GD Prasad: Challenges for Digital Advertising

GD Prasad, the founder of a South Indian snack and coffee startup, raises concerns about the practicality of this directive, especially for digital advertising. With the vast number of creatives used in digital campaigns, submitting a declaration for each one could be a logistical nightmare. Prasad suggests that a periodic declaration might be more manageable, allowing brands to certify their honesty over a set period rather than for each individual ad.

Deep Mehta: Critique of Implementation

Deep Mehta, co-founder of Digichefs, a digital marketing agency, supports the intent behind the directive but criticizes the implementation method as outdated. In an age where tasks are automated using AI to improve productivity, this manual process of submitting certificates seems archaic. Mehta proposes that a thorough audit of brands and advertising agencies to identify misleading ads would be a more effective approach.

Naresh Gupta: A Step Toward Responsible Advertising

Naresh Gupta, co-founder of Bang in the Middle, views the new mandate as a positive step toward more responsible advertising. He acknowledges that there will be initial resistance but believes that the change could lead to more accurate and trustworthy advertising claims. Gupta notes that this will increase the workload for agencies and clients, but the benefit of public accessibility to these declarations could lead to more responsible advertising practices.

The Industry’s Mixed Reactions

The advertising industry has expressed mixed reactions to the new mandate. While some see it as a necessary step to ensure transparency and consumer protection, others are concerned about the additional burden it places on advertisers and agencies. The requirement to submit a self-declaration certificate for each new ad could potentially affect the efficiency and timeliness of advertising campaigns.

Impact on Moment Marketing and Social Media

The guidelines could also impact the way brands leverage moment marketing on social media. With digital advertising, brands often want to capitalize on a moment or occasion spontaneously. Submitting a declaration prior to these marketing moments could be counterproductive, as it would take away the element of spontaneity that is crucial for moment marketing.

The Future of Advertising

As the advertising industry adapts to these new regulations, the impact on the workflow and operations of brands and agencies remains to be seen. While the mandate aims to curb misleading advertising practices, it may necessitate significant adjustments in how advertising campaigns are planned and executed. The full impact of these regulations will become clearer once they are implemented and the industry adapts to the new workflow requirements.


The Supreme Court’s directive for self-declaration certificates represents a landmark decision in the pursuit of honest advertising practices. It is a step toward ensuring that the ads we see are not just catchy and creative but also truthful and reliable. As the industry navigates these new waters, it will be crucial to balance the need for transparency with the practicalities of advertising in a digital age. The hope is that this move will foster a culture of integrity within the advertising world, benefiting consumers and businesses alike.

Also Read: Prega News Teams Up with Kajal Agarwal for Southern Expansion

Recent Post

From Steel to Strength: Jindal Stainless’ ‘ज़ंग (Corrosion) Warrior’ Campaign

A Revolutionary Ride: EMotorad Launches Limited Edition E-Cycle Inspired by Prabhas ‘Kalki: 2898 AD’

Max Life Insurance Joins Hands with Star Sports: Revolutionizing Cricket Viewing During T20 World Cup 2024

Kartik Aaryan Unveils PVR INOX’s ‘Fresh Dekho. Bada Dekho’ Campaign

Aditya Birla Capital Joins Forces with Indian Olympic Association for Paris Olympics 2024

Bombay Sweet Shop and Prime Video unveil ‘Mirzapur Ki Barfi’, a sweet treat inspired by ‘Mirzapur’ series

Meta’s Collaboration with Urban Company Boosts Local Exposure for Cleaning Services

DAAWAT from LT Foods Celebrates Biryani Day with a Special AI Campaign

Tasva by Aditya Birla: Elevating Team India’s Ceremonial Look for Paris Olympics 2024

CoinSwitch and SonyLIV Team Up for a Goal-Worthy UEFA Euro Cup 2024 Campaign

Palak Tiwari: The New Face of Korean brand Etude in India

Bobby Deol’s Unexpected Turn as ‘Baby Deol’ in ‘The Boys’ Promo Captivates Fans

Outreach: Celebrating 20 Years with a Fresh Look and New Website

Travel and entertainment services are integrated into the Samsung Wallet through a partnership between Samsung and Paytm

Maggi’s New Campaign: Encouraging Families to Create ‘Moments of Togetherness’

How CARS24 is Changing the Game with Fourdoor: Insights from the बे-CAR Campaign

How and Disney+ Hotstar are Transforming the T20 World Cup Experience

June 18 Deadline for Ad Self-Declaration, Announces MIB:ET report

Aditya Birla Group’s ‘JoJodeWohiSamajhdaar’ film uses animation to promote environmental awareness and sustainability.”

YiPPee Toss: A Playful Banter with Jasprit Bumrah and Surya Kumar Yadav

Mirzapur Season 3: Fans Decode Hidden Release Date Hints

Kühl Fans: The New Powerhouse Sponsor for Hotstar OTT’s ‘Caught & Bold’

Rohit Sharma and Ritika Sajdeh: The Power Couple of Swiggy Instamart’s New Campaign

OYO Shatters Stereotypes with Premium Offerings in New Ad

Haier India and Star Sports HD Team Up for ICC Men’s T20 World Cup 2024: A Winning Partnership

Sachin Tendulkar and the Elephant Metaphor: Livpure’s Innovative Approach to Water Purification

Nurture Nature 4.0: HDFC’s Innovative Approach to Environmental Conservation

Royal Stag Hits a Six: Extending its Partnership with ICC for Four Years

Tata Power’s Green Anthem: Inspiring India’s Eco-Friendly Future

Haier Teams Up with Roland-Garros as Official Partner

Advertising Industry Responds to MIB’s Self-Declaration Certificate Requirement

Prega News Teams Up with Kajal Agarwal for Southern Expansion

Fevicol Jugalbandi Campaign: Crafting Unbreakable Bonds with a Musical Twist

KENT is now the official sponsor of the cricket live show on Star Sports Network

Heeramandi: The Diamond Bazaar Returns for Season 2

Kiara Advani Shines Again as the Face of Pond’s Skin Institute

The Cricket Connection: How Adidas Expanded Its Footprint in India

Alia Bhatt: The Face of Cross-Cultural Collaboration with Gucci

Virat Kohli and TIDL: A Winning Partnership to Tackle Pain!

The Power of Storytelling for Luxury Brands

Ranveer Singh and Samantha Ruth Prabhu Join Zomato to Cheer for India in Cricket Fever

Cook Smarter: Usha’s iChef Air Fryer Redefines Healthy Eating

Solve it to See it: Jeetu Bhaiya’s Math Challenge Hints at Kota Factory’s Upcoming Season

Maggi Unveils Edible Forks: A Deliciously Green Twist on Cuppa Noodles!

Dream11 Launches ‘Yeh Sabka Dream Hai’ Campaign in Support of Team India

Pinterest and VTEX Partner to Revolutionize Social Commerce

PayPal Builds Advertising Business, Appoints Mark Grether as Leader

MyGlamm’s New Campaign: Shraddha Kapoor Showcases the Power of the Super 4 Liquid Lipstick Stack

Shah Rukh Khan Teams Up with Muthoot Pappachan Group as Brand Ambassador

Luminous Power Technologies’ New Campaign: Empowering Consumers to Control Power Consumption

Wakefit’s Innovative Ad Campaign: International Creators Speak Hindi

AMFI Partners with Mirum India and WebEngage to Boost Investor Engagement

MyGate partners with ACKO to bring you exclusive, smart insurance solutions at unbeatable prices

Policybazaar’s New Campaign: A Kargil War Hero’s Battle with Mental Health

For the ICC T20 Men’s World Cup, Cinepolis and Star Sports have announced their partnership

Sunfeast’s ‘Har Tiffin Ki Sweet Ending’ Campaign: Shah Rukh Khan Reveals His Tiffin Secret

Clear Premium Water Unveils Captivating New Series Championing Conscious Living

MS Dhoni Teams Up with Citroën After Oreo to Boost India’s World Cup Chances

Denver’s Success Campaign with Mahesh Babu: Redefining Success with Humility

“The Happiest Ice Cream in the World”: Baskin Robbins’ Joyful Campaign

In Rajkummar Rao’s “Srikanth,” brands like Haldiram’s, DBS Bank India, Star Health, and some others are highlighted

Meta Fails Hate Speech Test: Approves Violent Political Ads in India: Report

Paytm releases a new advertisement to highlight its experiences and goods and increase customer engagement

Asian Paints Launches Cricket Scholarship for Young Cricketers

Dixcy Scott’s ‘Oo Antava’ Campaign: Siraj and Shastri Celebrate Authenticity

Mamaearth’s Heartfelt Campaign: Celebrating Maternal Wisdom

Yuvraj Singh Becomes Brand Ambassador for IPL Biologicals

Ravindra Jadeja Becomes Brand Ambassador for Caltex Lubricants

Disney+ Hotstar’s ‘Free for All’ Campaign: Har Match Har Ball Extension

India vs Pakistan: Star Sports Brings Back ‘Mauka-Mauka’ Characters Ahead of T20 World Cup

Policybazaar’s New Ad Campaign: Aiming for a Hassle-Free Car Insurance Experience

Kartik Aaryan Stars in Sony Sports Network’s UEFA EURO 2024 Campaign

To address childhood myopia, Lenskart launches India’s first kids-only shop

Piyush Pandey appears in a new Barbershop Podcast episode from Bombay Shaving Company

The Good Glamm Group partners with Blinkit to deliver Karan Johar’s MyGlamm POUT to customers

Rohit Sharma: The Face of Oakley’s ‘Be Who You Are’ Campaign

Shark Tank India Takes Legal Action Against Startups for Unauthorized Content Use

Supreme Court on Misleading Ads: Equal Liability for Celebrities and Influencers

The Thinnest iPad Pro: Apple’s Innovative Approach and Public Reaction

Prime Video’s ‘Lauki’ Strategy: A Fresh Approach to Marketing Panchayat Season 3

The Force Awakens: Darth Vader’s Journey as Dabur Herb’l Charcoal’s Chief Innovative Officer

Rupali Ganguly: A Versatile Persona and Her Brand Endorsements

Sara Tendulkar and FNP Collaborate for a Special Mother’s Day Surprise

APL Apollo Launches ‘Roof Tuff’ TVC Featuring Akshay Kumar as ‘THE TUFF HERO’

Adidas Unveils India’s T20 World Cup Jersey: “One Jersey. One Nation”

Tesla Initiates Legal Action Against Tesla Power for Trademark Infringement

Lay’s Celebrates Cricket Fever with Limited-Edition MS Dhoni Collector’s Packs

A new campaign starring MS Dhoni is launched by Emcure Pharmaceuticals

GreatWhite Electricals Launches New Campaign with Tiger Shroff & Malavika Mohanan

Amul: The Lead Arm Sponsor for USA Cricket at ICC Men’s T20 World Cup 2024

Sociowash Secures Creative Digital Mandate for inDrive

PokerBaazi’s New Campaign: ‘Tu Poker Khelta Hai Kya?’ with Shahid Kapoor

WhatsApp and Mercedes-AMG Petronas F1 Team: A New Emoji for a New Partnership

“Switzerland”: A New Comprehensive Tourism Brand

Amazon’s Q1 Financial Results: A 24% Jump in Advertising Revenue

P&G Hygiene and Health Care Reports Q3 Results: A 26% Increase in Ad and Sales Promotion Expenses

Tips Industries: A Strong Financial Performance in FY24

Bumble: Revolutionizing Women’s Dating Experience with a New Brand Identity

Gauri Khan and Bisleri: A Sparkling Collaboration for Vedica

Patanjali Ads Case: Supreme Court Expresses Dissatisfaction with Uttarakhand State Licencing Authority

Get in Touch

    By clicking “Submit”, I agree to Privacy Policy and Terms and Condition.