A Partnership Driven by Innovation
Ferrari and HP Inc. have announced a multi-year title partnership, marking a significant milestone in the world of sports and technology. This partnership is built on a shared commitment to advancing sustainable innovation and accelerating purposeful technology across various domains of Scuderia Ferrari – the Formula 1 team, the Esports team, and the Driver Academy.
HP Makes Its Mark on the Track
In a significant development, the HP logo will make its debut on the Maranello F1 cars ahead of the Miami Grand Prix scheduled for May 3-5. From this event onwards, the team will compete under the new moniker, Scuderia Ferrari HP. The Scuderia Ferrari Esports team and the Scuderia Ferrari car, driven by Maya Weug in the all-female F1 Academy series launched in 2023, will also race under the new name.
A Shared Vision for a Sustainable Future
HP and Ferrari are united in their commitment to accelerate sustainable innovation, whether it’s through technology or sport. The companies plan to work together to expand educational initiatives within their teams and communities, aiming to create a lasting impact for future generations.
Boosting Performance with HP’s High-Performance Products
As part of the partnership, HP’s high-performance products and services, including adaptive PCs and devices, conferencing technology, and printing capabilities, will be integrated into the operations of Scuderia Ferrari HP and the other racing teams of the Prancing Horse. This integration will turbocharge training precision and optimize strategic decision-making, both on and off the track.
Unveiling the New Livery
Ahead of the Miami Grand Prix, representatives from both organizations will be present for the reveal of the Scuderia Ferrari HP livery. This unique edition, specifically designed for Miami, will mark the official debut of the partnership. Ferrari CEO, Benedetto Vigna, Scuderia Ferrari HP’s Team Principal Fred Vasseur, the team’s drivers Charles Leclerc and Carlos Sainz, and HP CEO, Enrique Lores will be in attendance.
A Shared Legacy and a Vision for the Future
Benedetto Vigna, CEO of Ferrari, expressed his excitement about the partnership, stating, “Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future. In HP, we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together.”
Echoing this sentiment, Enrique Lores, CEO of HP Inc, said, “With technology, performance and exceptional craftsmanship fueling the future, the partnership between HP and Ferrari is a natural fit. Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities. Together we will leverage the global stage of racing to accelerate sustainable innovation.”
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