Fevicol Jugalbandi Campaign: Crafting Unbreakable Bonds with a Musical Twist

The masterminds behind this sticky saga are the creative wizards at Ogilvy India and the cinematic sorcerer, Prasoon Pandey of Corcoise Films.
Rohit Chauhan

Rohit Chauhan

The Sticky Premiere

Fevicol, the brand that’s been holding our world together (literally!), has just rolled out its latest blockbuster, ‘Jugalbandi’. This isn’t your typical tear-jerker or a rom-com; it’s the musical saga of two brothers who stick together through thick and thin—much like Fevicol’s bond. The campaign is a throwback to Fevicol’s classic creative flair, sprinkled with a generous dose of humor that’ll make even your grumpy grandpa chuckle.

The Bond That Binds

Bharat Puri, the big boss at Pidilite Industries, shares, “Fevicol isn’t just a glue; it’s a legacy of ‘Mazboot Jod’ (aka ‘Strong Bond’). Our ‘Jugalbandi’ flick is a light-hearted nod to Fevicol’s role as the superhero of adhesion. And guess what? It’s party time because we’re also celebrating the centennial of our founder, Balvantray Kalyanji Parekh. That’s right, a hundred years of sticking around!”

Crafting Laughter

The masterminds behind this sticky saga are the creative wizards at Ogilvy India and the cinematic sorcerer, Prasoon Pandey of Corcoise Films. They’ve whipped up a story so sticky, you’ll be glued to your seats. It’s a tale that tickles your funny bone with real-life shenanigans and Fevicol’s trademark quirkiness.

Unbreakable Beats

Piyush Pandey, the chief advisor at Ogilvy India, breaks it down for us, “This ‘Jugalbandi’ isn’t just a duet; it’s a testament to Fevicol’s indestructible bond. Picture this: a dynamic duo of brothers on a musical odyssey, armed with Pidilite’s signature humor. It’s more than a campaign; it’s a celebration of connections that last longer than your phone’s battery life.”

The Grand Strategy

Fevicol’s new TVC is the centerpiece of a grand plan that spans TV, digital, and all the places you’d expect to find a viral sensation. The goal? To reinforce the promise that with Fevicol, you’re not just buying an adhesive; you’re investing in a bond that’s tougher than a math test on a Monday morning.

So, there you have it, folks! Fevicol’s ‘Jugalbandi’—a campaign that’s sure to stick in your memory and maybe even inspire you to harmonize with your own siblings. Just remember, if things get too harmonious, Fevicol’s always there to ensure you stick together, come what may!

Also Read: Heeramandi: The Diamond Bazaar Returns for Season 2

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