McDonald’s India (West & South) brings anime fandom to life with WcDonald’s

admin

admin

https://youtu.be/s8OR1oVjQHY

Embracing the anime-fandom among Gen Z, McDonald’s India (West & South), owned and operated by Westlife Foodworld Limited, steps into the anime world with the launch of ‘WcDonald’s’ in the country. In anime culture, McDonald’s has been referenced as WcDonald’s by anime fans and creators alike.

 

The WcDonald’s identity is a hat tip for this culture and fandom. From the launch of a limited-time savoury sauce, new collectable manga-themed packaging and an anime-themed restaurant to the release of four anime films, each of these elements is an ode to anime fandom.

 

For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s Crew characters, sketched by iconic Japanese manga artist/illustrator Acky Bright.

 

McDonald’s India has also unveiled a transformation of its restaurant at Linking Road in Bandra, Mumbai. Inspired by the anime world, this WcDonald’s restaurant aims to transport diners into a realm where fantasy meets fandom.

 

Conceptualised by DDB Mudra Group, the restaurant’s décor and ambience has undergone a complete makeover, capturing the essence of the much-loved anime aesthetics.

 

Arvind R. P., chief marketing officer, McDonald’s India (W&S), said, “Anime culture is booming in India, particularly among the Gen Z. For years, anime fans have been bringing their favourite brand to life in many ways within the Anime universe. The McDonald ’s-inspired ‘WcDonald’s’ is a case in point. Now, WcDonald’s transcends fantasy, becoming a reality. We honour our fans’ imagination by authentically manifesting the WcDonald’s universe in our restaurants while inviting them to be part of our story like never before. WcDonald’s embodies our dedication to integrating our brand with popular culture, offering unique experiences that wow customers. We invite everyone, particularly manga enthusiasts, to step into this immersive anime world.”

 

Rahul Mathew, chief creative officer, DDB Mudra Group, said, “You’ll be surprised how big the anime community is in India. And we realised that the anime universe has been tipping its hat to McDonald’s through its many avatars. We felt the best way to acknowledge and celebrate this community was to bring one of the avatars from the anime world to the real world.”

 

Produced by renowned animation house Studio Pierrot, the first official WcDonald’s anime will unveil episodic shorts exploring the flavourful WcDonald’s Sauce and Chicken WcNuggets. These films will be available on McDonald’s India’s owned social channels.

Recent Post

Mamaearth’s Heartfelt Campaign: Celebrating Maternal Wisdom

Yuvraj Singh Becomes Brand Ambassador for IPL Biologicals

Ravindra Jadeja Becomes Brand Ambassador for Caltex Lubricants

Disney+ Hotstar’s ‘Free for All’ Campaign: Har Match Har Ball Extension

India vs Pakistan: Star Sports Brings Back ‘Mauka-Mauka’ Characters Ahead of T20 World Cup

Policybazaar’s New Ad Campaign: Aiming for a Hassle-Free Car Insurance Experience

Kartik Aaryan Stars in Sony Sports Network’s UEFA EURO 2024 Campaign

To address childhood myopia, Lenskart launches India’s first kids-only shop

Piyush Pandey appears in a new Barbershop Podcast episode from Bombay Shaving Company

The Good Glamm Group partners with Blinkit to deliver Karan Johar’s MyGlamm POUT to customers

Rohit Sharma: The Face of Oakley’s ‘Be Who You Are’ Campaign

Shark Tank India Takes Legal Action Against Startups for Unauthorized Content Use

Supreme Court on Misleading Ads: Equal Liability for Celebrities and Influencers

The Thinnest iPad Pro: Apple’s Innovative Approach and Public Reaction

Prime Video’s ‘Lauki’ Strategy: A Fresh Approach to Marketing Panchayat Season 3

The Force Awakens: Darth Vader’s Journey as Dabur Herb’l Charcoal’s Chief Innovative Officer

Rupali Ganguly: A Versatile Persona and Her Brand Endorsements

Sara Tendulkar and FNP Collaborate for a Special Mother’s Day Surprise

APL Apollo Launches ‘Roof Tuff’ TVC Featuring Akshay Kumar as ‘THE TUFF HERO’

Adidas Unveils India’s T20 World Cup Jersey: “One Jersey. One Nation”

Tesla Initiates Legal Action Against Tesla Power for Trademark Infringement

Lay’s Celebrates Cricket Fever with Limited-Edition MS Dhoni Collector’s Packs

A new campaign starring MS Dhoni is launched by Emcure Pharmaceuticals

GreatWhite Electricals Launches New Campaign with Tiger Shroff & Malavika Mohanan

Amul: The Lead Arm Sponsor for USA Cricket at ICC Men’s T20 World Cup 2024

Sociowash Secures Creative Digital Mandate for inDrive

PokerBaazi’s New Campaign: ‘Tu Poker Khelta Hai Kya?’ with Shahid Kapoor

WhatsApp and Mercedes-AMG Petronas F1 Team: A New Emoji for a New Partnership

“Switzerland”: A New Comprehensive Tourism Brand

Amazon’s Q1 Financial Results: A 24% Jump in Advertising Revenue

P&G Hygiene and Health Care Reports Q3 Results: A 26% Increase in Ad and Sales Promotion Expenses

Tips Industries: A Strong Financial Performance in FY24

Bumble: Revolutionizing Women’s Dating Experience with a New Brand Identity

Gauri Khan and Bisleri: A Sparkling Collaboration for Vedica

Patanjali Ads Case: Supreme Court Expresses Dissatisfaction with Uttarakhand State Licencing Authority

Decade of Dominance: HRKatha Marks Tenth Anniversary with New Identity!

Brand Visage Communications: The New Digital Marketing Partner for Fab Essentials

Savour the Moment: Palmolive’s Innovative Approach to Bathing Experience

IPL 2024 will be celebrated with Dumdaar flavors by Biryani By Kilo in collaboration with Indian cricket player Shivam Dube

Medulance: Delhi Capitals’ Trusted Emergency Services Partner for IPL 2024

‘Nahi toh Mehenga Padega’: Amazon Fresh’s Campaign Featuring Manoj Bajpayee Reinforces Commitment to Quality!

Nestlé’s Renewed Focus on Innovation Amid Inflation Challenges

Political Parties’ Ad Spends in India’s General Elections 2024: A Google Report Analysis

JSW Paints uses the anthem “Rangon Ka Khel Hai” to honor the vibrant spirit of cricket

Svish Signs Shikhar Dhawan as Brand Ambassador: A Strategic Move in Men’s Grooming

Boomer’s Wobbly Fun: Jasprit Bumrah Stars in Latest Campaign

Dentsu Creative obtains the Drone Destination PR mandate

Ferrari and HP Inc. Gear Up for a Multi-Year Title Partnership

Royal Challenge Packaged Drinking Water Teams Up with RCB for IPL 2024

Parle Agro’s Summer Splash: Unveiling OOH Campaigns for Frooti, Smoodh & Appy Fizz

MakeMyTrip Unveils New Films Featuring Ranveer Singh and Alia Bhatt, Highlighting Its Advantages in Unexpected Situations

The Hype Studio wins the Uttar Pradesh Kabaddi League’s PR contract

China’s BYD: Setting New Standards for Luxury in the Electric Vehicle Market

HUL’s Q4 Performance: Ad and Promotions Spends Skyrocket by 23% Compared to Q4 2023

Swiggy Launches Smart Links: A New Era for Online Presence and Order Boost for Restaurants

The Unseen Impact of Misleading Ads: A Deep Dive into the Patanjali Case

Karamyogi Ki Udaan: Triumph of Unsung Heroes

Virat Kohli’s Brush with Change: Asian Paints’ Rural Makeover

JioCinema teases intentions for “ad-free” subscriptions

VIDA V1: Powering the TCS World 10K Bengaluru 2024 with Sustainable Mobility

Apple’s Ingenious Marketing Strategy: A Rickshaw Ride in India

IPL 2024: Pokémon and Mumbai Indians Forge a Game-Changing Alliance

Kwality Wall’s Cornetto Chronicles: Alia Bhatt & Siddhanth Chaturvedi’s Epic Journey

Fresh Twist: The Colgate MaxFresh CID Collaboration

Dabur introduces Odomos Universal in collaboration with Kajol.

Wakefit’s latest advertisement humorously mimics Shah Rukh Khan’s iconic ’70 Minute’ monologue from the movie Chak De India.

In the most recent advertisement campaign, RCB players practically promote PayZapp by HDFC

Samsung and Cheil India install the ‘No So Silent Library’ at the Jaipur Literature Festival 2024

Eid is here, where are the brands?

Official smartphone partner of the Rajasthan Royals for the 2024 Indian Premier League is HMD

Sideways and Simpolo Tiles & Bathware team together to introduce the “Tile Ho Toh Simpolo” campaign ft. Gujarat Titans

Filter Coffee Co. secures PR & influencer marketing mandate for Skinvest

LS Digital awards PR and Communications mandate to Kaizzen

K2 Communications secures the PR and social media mandate of Zeno Health

Crosshairs Communication secures the PR mandate for L’Occitan

Sony PS5 Slim will now be delivered in under 10 minutes through Blinkit

PepsiCo introduces bubly burst sparkling water available in various fruit flavours

McDonald’s India (West & South) brings anime fandom to life with WcDonald’s

Parksons Cartamundi and Mumbai Indians collaborate to launch new playing cards

Simpolo Tiles & Bathware partners with Sideways to launch the ‘Tile Ho Toh Simpolo’ campaign ft. Gujarat Titans

Eveready charges ‘Javelin Man’ Neeraj Chopra in latest TVC

POCO, Taco Bell, and Hardik Pandya team up for the #LoadedWithMore campaign

Kiara Advani indulges in the deliciousness of mangoes in every drop of Slice in its new TVC

Burger King India introduces its double treat with its 2 for Rs79 and Rs99 offer in latest campaign

Coca-Cola’s Marvel Heroes ad sees Daredevil and X-Men in animated avatars

Dove pledges to avoid using AI to depict authentic body images in its advertisements.

Alan’s Bugles partners with Mumbai Indians as its official snacking partner for IPL 2024

D2C startup Zoff Foods awards the PR and communication mandate to Grapes

McDonald’s to buy all 225 of Israeli franchise restaurants amid backlash

TREVOC ropes in Saif Ali Khan & Kareena Kapoor Khan as brand ambassadors

Get in Touch

    By clicking “Submit”, I agree to Privacy Policy and Terms and Condition.