Financial Performance
Procter & Gamble Hygiene and Health Care has announced its financial results for the quarter ended March 31, 2024. The company reported a 26% increase in advertising and sales promotion expenses, reaching Rs 134.09 crore, up from Rs 126.70 crore in the previous quarter.
Sales Growth
The company reported sales of Rs 998 crore, marking a 13% increase compared to the same period last year. This growth was driven by a robust portfolio and premiumisation to meet evolving consumer needs, coupled with strong retail execution.
Profit After Tax
The Profit After Tax (PAT) stood at Rs 154 crores, up 50% operationally. This increase was fueled by a mix of product-price and productivity interventions. However, the reported profit after tax was down 6% compared to the previous year due to one-time tax impacts in the base as well as current quarters.
Management’s View
LV Vaidyanathan, managing director of Procter & Gamble Hygiene and Health Care, shared his views on the results. He stated, “We delivered strong top-line growth despite a challenging operating environment, driven by superior products that are delighting and serving consumers’ evolving needs.
We remain committed to our integrated growth strategy of a focused product portfolio of daily use categories where performance drives brand choice, superiority — across product performance, packaging, brand communication, retail execution and consumer and customer value — productivity, constructive disruption, and an agile and accountable organization.
We are confident that these strategies will help us navigate the mid-term and deliver balanced growth and value creation.”
This financial performance underscores P&G Hygiene and Health Care’s strong position in the FMCG market and its continued growth trajectory.
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