Policybazaar’s New Ad Campaign: Aiming for a Hassle-Free Car Insurance Experience

Policybazaar, a leading insurance aggregator, has launched its latest ad campaign to raise awareness about its new claim assurance program.
Rohit Chauhan

Rohit Chauhan

The campaign is aimed at redefining the car insurance experience by focusing on the need for quick and steadfast claims support during road mishaps.

The Claim Assurance Program

The claim assurance program promises to handle everything from car repairs to claims settlement – “car ke repair le kar se claims settlement, sab hum sambhal lenge”. Policybazaar has been relentlessly working on facilitating quick and effective claims settlement, understanding that while insurance is a promise of a secure future, claim is that moment of truth when that promise needs to be honoured.

Insights from Sai Narayan, CMO at Policybazaar

Sai Narayan, CMO at Policybazaar, shared that their research shows that most customers prioritize robust claims support over anything else, even low prices. This insight led them to start their journey of awareness and trust-building with ad campaigns on claims assistance in the health and life insurance space, which they are now extending to motor insurance. The campaign features three relatable scenarios that reflect the common consumer sentiment – will my claim be processed? Policybazaar steps in to assure customers that they have got their backs every step of the way, making the insurance experience hassle-free.

The Claims Assurance Program

In continuance of its claims support initiatives, Policybazaar has launched its Claims Assurance Program. The program aims to provide customers with a superior claims assistance experience with services like a dedicated claims manager, on-ground support, and 24*7 claims assistance, among others.

Also Read: Kartik Aaryan Stars in Sony Sports Network’s UEFA EURO 2024 Campaign

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