Acknowledging the global increase in childhood myopia rates, Lenskart has risen to the occasion to address this urgent problem. In urban children aged 5 to 15, the prevalence of myopia is as high as 21.19% in India alone, and it is expected to rise to nearly 50% in the near future. For example, by the time they are 18 years old, 80% of Singaporean youngsters become myopic in South East Asia. Since eye tests for children are still not well organized in India, the actual numbers may already be far higher than widely accepted.
In the upcoming years, it will become increasingly important that children’s eye exams be made more easily available, kid-friendly, and reasonably priced.
One of the leading worldwide companies and advocates of eyecare, Lenskart, has announced that it will soon begin providing free eye tests to kids as well. Up until recently, Lenskart just performed eye exams on patients who were older than twelve. It now includes age groups under 12. The group is especially creating and improving its in-store vision examinations to make them more kid-friendly and pleasant.
With the opening of its first kids-only optical shop in India, Lenskart has taken a big step in fully addressing and improving the vision care requirements of young people. Specialized eye testing facilities designed exclusively for kids are available from Lenskart Kids. Because they are operated by experts with both accuracy and care in optometry and experience working with kids, the process is stress-free and entertaining.
The store’s layout was also created with young shoppers in mind. Children are encouraged to harness their interest and take pride in choosing their glasses because of the exciting and exploratory atmosphere. While parents peruse the Hooper by Lenskart children’s eyewear line, kids may also partake in entertaining activities.
Peyush Bansal, the CEO and co-founder of Lenskart, turned the shop opening into an educational celebration by sharing a memorable experience with the brand’s long-time fans. He led an insightful and energizing workshop that brought attention to the growing number of cases of myopia. Peyush enriched their learning in an enjoyable and participatory way by offering helpful recommendations on how they may actively avoid and treat myopia through captivating stories and useful guidance.
In addition, he personally spoke with the parents and expressed his excitement for the project, saying, “We felt that Lenskart had to make it happen since every child deserves the greatest eye treatment available. For the benefit of all of our clients, we want to make sure that kids don’t have to sacrifice anything in terms of their vision and may choose from the widest selection of fashionable and comfy eyewear. He went on, “The high cost of pediatric eye exams is another issue contributing to children’s lack of awareness of myopia.” We are making significant investments in technology in an effort to democratize this process and lower the cost and increase nationwide accessibility to pediatric eye exams.
In addition to providing eye exams, Lenskart is making investments in technologies that will halt children’s myopia from progressing, with the goal of lowering the worldwide growth.
See whats happening in Marketing & Advertising right now
Read and get insights from specially curated unique stories from editorial
Business leaders sharing their
insights
Explore and discuss challenges & trends in India's leading B2B events
Recognise work that not only stood out but was also purposeful
Join leaders & experts for roundtables, conferences, panels and discussions
Subscribe to our Daily Newsletter
