In recognition of Mental Health Awareness Month, Policybazaar, an Indian insurance platform, launched a brand film. The film features the self-narrated story of Major General Vikram Dogra, an Ati Vishisht Seva Medal winner and Kargil war hero, highlighting the importance of prioritising mental health and managing conditions like depression.
This campaign brings a shift in perspective as it portrays an army officer, typically seen as a symbol of strength, discussing the courage required to battle mental health issues.
The film begins with Major General Vikram Dev Dogra reflecting on the medals he has earned throughout his life. He reveals that the medal most precious to him is the one he awarded himself for overcoming depression at the peak of his career.
He is shown narrating his journey from depression to health as a mental health champion to an auditorium filled with keen listeners. The film suggests that recognising and addressing his condition helped him achieve his potential, even leading him to become the first serving army officer to complete the Ironman Triathlon 2018 held in Europe at the age of 60.
Samir Sethi, head of brand marketing at Policybazaar.com, said, “This film is our way of helping Indians rethink the concept of strength and give mental health its due importance. Mental conditions like depression among others are extremely common and it’s really sad that many of those who suffer don’t seek the required medical help – often because of the stigma attached to it.”
He added, “Over the past few years, the Health Insurance industry has embraced the criticality of mental health. In October 2022, IRDAI had mandated that all health insurance products must cover mental illness. When we have such thoughtful initiatives and the right products in place, then true stories like Major General Vikram Dogra’s can help customers move beyond social barriers and get the right medical assistance.”
The film concludes by referring to the fight against mental health issues as Himmat ki policy, emphasizing that battling a condition like depression and prioritising mental health require immense courage.
Also Read: Sunfeast’s ‘Har Tiffin Ki Sweet Ending’ Campaign: Shah Rukh Khan Reveals His Tiffin Secret
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