Caltex Lubricants has appointed ace Indian cricketer Ravindra Jadeja as its brand ambassador. Through this endorsement, the brand aims to leverage Jadeja’s popularity in the sport of cricket to enhance the visibility of Caltex Lubricants across India, with the brand’s tagline, “Caltex Yaani Commitment.”
Caltex Lubricants, marketed by HPCL in India through a licensing agreement with Chevron Brand International LLC, includes Chevron’s proprietary Havoline and Delo branded lubricant products. Jadeja, known for his exceptional on-field skills, perfectly resonates with Caltex Lubricants’ promise of superior quality, performance, and reliability.
Jadeja will front a series of marketing campaigns to promote Caltex’s premium products while emphasizing the importance of high-quality lubricants for vehicles and machinery.
Marc Bouchebl, general manager, marketing and sales support, Chevron International Products (IP), expressed excitement about welcoming Ravindra Jadeja as the Caltex Lubricants brand ambassador in India. Jadeja’s passion, dedication, and success story align seamlessly with the values the Caltex brand upholds.
Ravindra Jadeja shared his enthusiasm about the partnership, stating, “I am excited to be associated with Caltex, a brand that stands for commitment and its all-round abilities. I look forward to building recognition for Caltex Lubricants and their unmatched performance, encouraging consumers to make the right choice for their vehicles.”
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